Monday, December 7, 2009

‘New Suzuki Swift…Flip Design to the Uniqueness’ Coming up with new unique cubical design Officially launched at Motor Expo 2009

Suzuki Automobile Manufacturing (Thailand) Co., Ltd. has officially launched ‘New Suzuki Swift’ with unique cubical design to Thai market at the 26th Thailand International Motor Expo 2009.


Introducing new product with unique cubical design, coming with dynamic driving performance for swift motion serving all swift driving styles.

Fully provided with modernized equipments for comfort and utility, together with safety standard, and good quality from Suzuki as everyone has always accredited.

Inviting all guest to visit Suzuki’s quality cars at Suzuki booth at Motor Expo. Have a test drive and get ‘special privilege’ when booking New Suzuki Swift.

Suzuki Automobile Manufacturing (Thailand) Co., Ltd. has officially launched New Suzuki Swift to Thai market at the 26th Thailand International Motor Expo 2009. Suzuki has broadened new vision of passenger car driving in Thailand with New Suzuki Swift – passenger car which people from various countries, especially for European countries, has been talking about for long. This is because of New Suzuki Swift’s uniqueness and its outstanding look – like no others. The product is truly designed and created to serve demands and needs of its target. New Suzuki Swift comes with new ‘cubical design’ – a fresh approach to design with true worldwide appeal; together with dynamic driving performance, ready for any swift motions serving all swift driving styles. It is also fully provided with modernized equipments for comfort and utility, together with safety standard, and good quality from Suzuki as everyone has always accredited. All the drivers will be fulfilled with fun and excitement in their own style and in all of their moments of lives. This relates with Suzuki’s worldwide philosophy – Suzuki…Way of Life!

Mr. Takayuki Sugiyama, President of Suzuki Automobile Manufacturing (Thailand) Co., Ltd. said that Suzuki has been growing from past till now, with our proud history that reaches back over 100 years – which is Suzuki’s 100 Years of Innovations. Suzuki strongly focuses on the development of quality product with consumers’ trustworthiness, especially for the invention of compact cars. Suzuki is set to play a major part in the future of the automotive industry. Suzuki will never stop moving on to the future together with the world and Thai society.

“The most importing thing today, Suzuki is very proud with the official launch of our new product to Thai market that is ‘New Suzuki Swift…Flip design to the uniqueness’. This is our way to broaden the market with new vision of driving with new uniquely modern Cubical Design together with dynamic driving performance for swift motion serving all swift driving styles. Suzuki expects that new quality product from Suzuki – New Suzuki Swift, produced under our philosophy Suzuki’s Way of Life!, will ultimately satisfy needs and consumer’ lifestyle nowadays as they are highly seeking for true uniqueness. That is because each one of us has our own Way of Life! in our own style. Suzuki feels confident that we can create consumer’s satisfaction beyond their expectation and we will surely receive positive feedback from Thai consumers.” Said Mr. Sugiyama.

Mr. Wallop Treererkngam, Manager, Sales Department revealed that “New Suzuki Swift is European-inspired car built based on Suzuki standards with quality and trustworthiness. We combine our unique DNA of a company whose success as a compact-car developer. The new Swift embodies a new globally oriented approach to Suzuki car-making. From the very beginning, a dedicated team of Suzuki designers and engineers collaborated extensively with European automotive professionals and ordinary motoring enthusiasts in pursuit of Suzuki's best car, New Suzuki Swift, for new generation people seeking for their own uniqueness or their own Way of Life!”

“Suzuki Swift has also been accepted, admired and praised by people worldwide for long, especially in Europe. It is the car which everyone, who has ‘swift driving’ experience or even just look at it, feels admire with its design and performance. For several years, Suzuki Swift has proven with its amazing capacity as a Japanese car brand which swiftly drive challenging other European car brands in JWRC (Junior World Rally Championship). Suzuki has gained success beyond expectation with wining position in many tournaments; Suzuki Swift was also on the top ranking among European car brands.” Mr. Wallop added.

Mr. Wallop also said that Suzuki engineer team developed the structure and performance of New Suzuki Swift to be suitable with all terrains. The intensive experiments, both in laboratory and on real road conditions outside the laboratory, had been conducted several times, again and again, till the engineer team felt satisfied with the most favorable result; to ensure that anyone who drives New Suzuki Swift will feel something much different from what they used to feel, in each person’s Way of Life!

Suzuki invented new engine – M15A 1.5 Liters, maximum power at 74 kW at 6,000 rpm, especially for New Suzuki Swift. It is inline-four-cylinder, DOHC, 16-valve, maximum torque of 133 Nm/4,000 rpm, with Variable Valve Timing (VVT) technology – delivering good performance both power and torque, giving swift responsiveness to acceleration at any revs. Another amazing performance, it can sprint from 0 to 100 kmph in just 11.7 seconds proving that and it is really 'swift' in performance, always brings you excitement even for urban driving. An impressive minimum turning radius of 4.7 meters brings New Suzuki Swift precise and dynamic handling, in touch with the road, track, lane or back street. Even when you have to drive pass through a narrow lane or sharp corner of the building, you can enjoy with fun driving in your swift driving style. And together with the torsion-ream rear suspension of New Suzuki Swift, the driver will feel balance between dynamic performance and driving comfort.

Besides that, Suzuki also concerns about the maximum utilization of natural resources and fuel available on earth, including environmental concern. So, Suzuki has been dedicating all human resources to develop good engineering to innovate new engines, especially for compact and sub-compact engines, for years; in order to get lower fuel consumption and emission engine. Finally, Suzuki proved to the world with newly created New Suzuki Swift coming with low engine emission recognized at international level.

Apart from dynamic performance serving your swift driving style, Suzuki also provide you comfort, utility and safety. We care for small details – even every single piece of the car, they are produced from good quality raw materials for product durability. Each piece of the car is produced neatly at Suzuki standard which everyone accredited nationally and internationally.

Suzuki designed the interior with unique style – a sporty 3-sproke steering wheel with additional steering wheel control for more convenience and safety, automatic air conditioning system with digital control, seamlessly built-in audio system with integrated radio/CD player, keyless start, air filter, and other equipments; all awaiting for you to visit and touch at Motor Expo 2009.

Suzuki brings you not only driving excitement, but we also provide you confidence in safety such as side impact door beam, ABS, EBD and break assist system. There are also dual front air bags (SRS) and Immobilizer key system. More important than everything, Suzuki offers 24 hours road side assistance with care, and we also have 24 hours hotline (from land line call 1800-600-900, from mobile call 1401-600-900).

Suzuki sets the target for New Suzuki Swift, focusing on first and second jobbers, ones who have self-confidence, uniquely being choosing and doing things differently compared to others, having active personality, living their lives urbanely, confidently making decision by themselves, and daring to think and do things in their own styles and desire. And, Suzuki already has the marketing strategies and plans – products, pricing, dealership and integrated communication, to reach the target.

For products and pricing, Suzuki has just launched 2 models of New Suzuki Swift –
· GA model automatic transmission priced B. 599,000
· GL model automatic transmission priced B. 649,000

For the integrated communication, Suzuki communicates directly to the target groups, creating buzz and awareness from the central control, especially for Bangkok, utilizing advertising materials and various kinds of media – print (newspaper and magazine), OOH, online and P.O.P.

This becomes a very important movement for Suzuki, another step into Thai car market and play important role. Suzuki expects to gain positive response from Thai market, and also expects to achieve the sales target around 2,000 units in 2010.

Mr. Wallop finally said “We would like to invite everyone to swiftly visit our booth; touch and feel our New Suzuki Swift debuted with eye-catching design and exhilarating look. Ones can also experience with exciting and enjoyable test drive and get special privilege when booking New Suzuki Swift.”

Remark: "The product information is mainly on GL Grade. For more details, please see our catalogue."

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