Europe’s biggest automobile association has conferred an award on the new Bosch antilock braking system (ABS) for motorcycles. Presenting its “Gelber Engel” (yellow angel) award, the German ADAC pays tribute to the great potential for more road safety offered by this new Bosch development. The modular design of generation 9 allows various levels of sophistication, from a system with basic functions to a high-performance ABS. The “ABS9 base” variant weighs just 0.7 kilograms, and is half the size and weight of the previous generation. “Our entry-level ABS is by far the most compact system in the market,” says Dr. Werner Struth, president of the Bosch Chassis Systems Control division. “Its cost-optimized design makes an ABS affordable for all classes of motorcycle for the first time.” The new ABS enables a wider proliferation and can make motorcycling considerably safer.
Bosch has been manufacturing brake control systems for motorcycles since 1994. While all the ABS systems on the market were previously based on passenger-car technology, engineers at the Bosch competence center in Japan have now designed a new ABS specifically for motorcycles. A first variant of generation 9 already went into series production in November 2009. Up to now, only every tenth new motorcycle manufactured in Europe is equipped with ABS. Worldwide, the figure is only every one-hundredth bike. By way of comparison, the figure for passenger cars worldwide has now reached 80 percent.
Because of the lack of passive safety, motorcyclists are especially at risk in accidents. In Europe and Brazil, for example, nearly one in six road deaths is a motorcyclist, and the proportion is much higher in India and China. For the same distance traveled, the risk of a fatal accident when riding a motorcycle in Europe is 20 times greater than when driving a car. In this context, experts believe that the antilock braking system provides a huge boost to safety. It allows motorcyclists to brake safely in critical situations without locking the wheels, and without having to fear an inevitable fall. Braking distance is also reduced considerably. A study by the Insurance Institute for Highway Safety (IIHS) in the U.S., for example, shows that if all motorcycles were equipped with ABS, 28 percent of all fatal motorcycle accidents could be prevented. And a study presented by Vägverket, the Swedish highways authority, in 2009 shows that 38 percent of all motorcycle accidents involving personal injury and 48 percent of all serious and fatal accidents could be prevented with the help of ABS.
Tuesday, February 16, 2010
Sunday, February 7, 2010
Honda’s 2009 exports from Thailand exceed 71 billion baht Anticipates 2010 exports could reach 90 billion baht
Asian Honda Motor Co., Ltd., Honda’s Bangkok-based Asia & Oceania Regional Headquarters, today reported that exports of Honda’s products from Thailand during 2009 reached 71,006 million baht, representing a 32% decline compared to 2008. Exports in Q4 reached 19,477 million baht, down 17% from the same period last year. The increase in exports for the last quarter of 2009 represents a significant improvement as the global economic situation continued to recover.
Mr. Fumihiko Ike, President & CEO, Asian Honda Motor Co., Ltd. said, “In 2010, we believe the auto industry will be more stable. Honda’s 2010 exports are projected to grow by 27% to a total value exceeding 90,000 million baht, mainly contributed by an increasing demand of automobiles in Australia and other countries in Asia. However, we need to consider many factors such as an uncertainty in oil prices or foreign exchange rates. To ensure our competitiveness in the global market, Honda is continuing to develop new products. We launched the new PCX scooter model in Thailand in September 2009 and plan to begin exporting the PCX to Japan, Europe, the United States and other Asian countries in early 2010.”
In 2009, Honda’s exports from Thailand reached 71,006 million baht. Exports were driven by automobile CBU and CKD units which accounted for 43,072 million baht, or 61% of total export value. This was followed by motorcycle CBU and CKD exports at 16,272 million baht, representing 23% of the total value; and power products at 8,009 million baht, or 11% of the total value. Remaining exports included spare parts, accessories and dies & molds worth 3,652 million baht, or 5% of the total export value.
Automobiles:
In 2009, the total value of Honda’s automobile CBU and CKD exports declined 34% to 43,072 million baht. Automobile CBU exports reached 38,055 units, which is a 47% drop in value to 20,736 million baht. Automobile CKD exports were 308,940 units, a decline of 14% in value to 22,336 million baht. Automobile CKD exports experienced less of a decline than automobile CBU exports due to the impact of local economic stimulus plans in many countries among the region.
Honda exports five models – the City, Jazz, Civic, Accord and CR-V – to over 40 countries worldwide with key markets including Australia, ASEAN, the Middle East and New Zealand. The City is the most successful export model, with 13,726 units representing 36% of total volume, followed by the Civic at 9,343 units and the Jazz at 7,099 units. These three models account for 79% of total exports, which clearly indicates the growing trend towards small passenger cars in the world market. Australia accounted for 59% of total export volume, followed by Indonesia and Philippines.
Motorcycles:
The total value of Honda’s motorcycle CBU and CKD exports in 2009 decreased by 31% to 16,272 million baht. Motorcycle CBU exports in 2009 dropped 59% by volume to 10,214 units and 65% by value to 547 million baht. Total 2009 exports of motorcycle CKD decreased 29% by value to 15,726 million baht. Honda exports the Innova and the CBR125 as CBU models to the key markets in Europe. For motorcycle CKD, ASEAN is the key markets. In early 2010, Thailand will further serve as the global manufacturing base for the PCX, which Honda plans to export to Japan, Europe, the United States and other Asian countries.
Power Products:
Thailand is Honda’s primary global production and export base for its power products, which are currently exported to over 80 countries around the world to key markets including Europe and the United States. During 2009, exports of power products decreased 24% by volume to 1,325,287 units and 21% by value to 8,009 million baht. Although demand for power products in the US market remained stagnant, the overall decline was better than expected due to the expansion of Asian markets.
Other exports:
In addition to its three primary export product lines, Honda also exports spare parts, accessories, jigs and molds from Thailand to many global markets. The export of spare parts also declined 33% during 2009 to 3,652 million baht.
Honda is one of the world’s leading producers of advanced technology mobility products. It is the world’s largest manufacturer of clean, fuel-efficient internal combustion engines and the largest producer of motorcycles. Honda started exporting from Thailand in 1987 and the value and volume of product exports from Thailand has constantly grown. By end of 2009, the cumulative value of Honda exports from Thailand has reached 625,836 million baht.
Mr. Fumihiko Ike, President & CEO, Asian Honda Motor Co., Ltd. said, “In 2010, we believe the auto industry will be more stable. Honda’s 2010 exports are projected to grow by 27% to a total value exceeding 90,000 million baht, mainly contributed by an increasing demand of automobiles in Australia and other countries in Asia. However, we need to consider many factors such as an uncertainty in oil prices or foreign exchange rates. To ensure our competitiveness in the global market, Honda is continuing to develop new products. We launched the new PCX scooter model in Thailand in September 2009 and plan to begin exporting the PCX to Japan, Europe, the United States and other Asian countries in early 2010.”
In 2009, Honda’s exports from Thailand reached 71,006 million baht. Exports were driven by automobile CBU and CKD units which accounted for 43,072 million baht, or 61% of total export value. This was followed by motorcycle CBU and CKD exports at 16,272 million baht, representing 23% of the total value; and power products at 8,009 million baht, or 11% of the total value. Remaining exports included spare parts, accessories and dies & molds worth 3,652 million baht, or 5% of the total export value.
Automobiles:
In 2009, the total value of Honda’s automobile CBU and CKD exports declined 34% to 43,072 million baht. Automobile CBU exports reached 38,055 units, which is a 47% drop in value to 20,736 million baht. Automobile CKD exports were 308,940 units, a decline of 14% in value to 22,336 million baht. Automobile CKD exports experienced less of a decline than automobile CBU exports due to the impact of local economic stimulus plans in many countries among the region.
Honda exports five models – the City, Jazz, Civic, Accord and CR-V – to over 40 countries worldwide with key markets including Australia, ASEAN, the Middle East and New Zealand. The City is the most successful export model, with 13,726 units representing 36% of total volume, followed by the Civic at 9,343 units and the Jazz at 7,099 units. These three models account for 79% of total exports, which clearly indicates the growing trend towards small passenger cars in the world market. Australia accounted for 59% of total export volume, followed by Indonesia and Philippines.
Motorcycles:
The total value of Honda’s motorcycle CBU and CKD exports in 2009 decreased by 31% to 16,272 million baht. Motorcycle CBU exports in 2009 dropped 59% by volume to 10,214 units and 65% by value to 547 million baht. Total 2009 exports of motorcycle CKD decreased 29% by value to 15,726 million baht. Honda exports the Innova and the CBR125 as CBU models to the key markets in Europe. For motorcycle CKD, ASEAN is the key markets. In early 2010, Thailand will further serve as the global manufacturing base for the PCX, which Honda plans to export to Japan, Europe, the United States and other Asian countries.
Power Products:
Thailand is Honda’s primary global production and export base for its power products, which are currently exported to over 80 countries around the world to key markets including Europe and the United States. During 2009, exports of power products decreased 24% by volume to 1,325,287 units and 21% by value to 8,009 million baht. Although demand for power products in the US market remained stagnant, the overall decline was better than expected due to the expansion of Asian markets.
Other exports:
In addition to its three primary export product lines, Honda also exports spare parts, accessories, jigs and molds from Thailand to many global markets. The export of spare parts also declined 33% during 2009 to 3,652 million baht.
Honda is one of the world’s leading producers of advanced technology mobility products. It is the world’s largest manufacturer of clean, fuel-efficient internal combustion engines and the largest producer of motorcycles. Honda started exporting from Thailand in 1987 and the value and volume of product exports from Thailand has constantly grown. By end of 2009, the cumulative value of Honda exports from Thailand has reached 625,836 million baht.
Saturday, January 30, 2010
RAINBOW CNG AND THE FLY II DDF SYSTEM
Over the past year, Rainbow CNG has been assiduously testing a DDF system that would enable to optimize the performance of Diesel engines without invasion.
Our engineer, Mr. Attilio Guidetti, has been instrumental in developing the electronics with which this system can run.
The Diesel Dual fuel System allows an amount of gas to be injected into the engine through the air intake manifold. This improves the rate at which the engine burns fuel, and this translates into a better performance and/or a saving of fuel.
The DDF can be used with either CNG or LPG gas. Using the CNG gas obviously has a better environmental impact.
Starting in February 2009, Rainbow CNG together with Rainbow Fuel Energy Solutions Inc. first tested the system on some of the Jeepneys crowding the streets of Metro Manila. The Jeepneys with Isuzu C240 engine were found to be running 30% smoother and with noticeably improved engine performance. The production of black engine exhaust smoke was significantly reduced.
The testing has continued over a variety of vehicles in Thailand, from pick ups to cars to minivans. The system was tested successfully on Mercedes MD140 2.9 Vip Van finding that the range of fuel saving with CNG went from 45 % to 48%. and pick up Mitsubishi Strada 2.8 D, finding that the range of fuel saving with LPG went from 30 % to 35%.
Together with Engine Expert Enterprise of Malaysia, a successful test was also carried out on a truck Nissan lorry CD45, 20 ton, finding that the overall saving on Diesel consumption was of more than 40%.
THE CONVERTED NISSAN LORRY ON ROAD TEST
The great advantage of the DDF system is that it allows the vehicle operator the flexibility of using two fuels, can gain both economically and environmentally from this and can revert completely to diesel, which is a bonus in terms of the resale value of the vehicle.
The above graph depicts the flexibility of the system. The configuration can be easily adapted to the customer’s needs and driving style. The customer can decide at which level of RPM he wishes to inject gas into the system and get increased power or savings.
The second graph shows the increase of the torque and consequently the increase in power of the diesel engine in gas configuration.
Our engineer, Mr. Attilio Guidetti, has been instrumental in developing the electronics with which this system can run.
The Diesel Dual fuel System allows an amount of gas to be injected into the engine through the air intake manifold. This improves the rate at which the engine burns fuel, and this translates into a better performance and/or a saving of fuel.
The DDF can be used with either CNG or LPG gas. Using the CNG gas obviously has a better environmental impact.
Starting in February 2009, Rainbow CNG together with Rainbow Fuel Energy Solutions Inc. first tested the system on some of the Jeepneys crowding the streets of Metro Manila. The Jeepneys with Isuzu C240 engine were found to be running 30% smoother and with noticeably improved engine performance. The production of black engine exhaust smoke was significantly reduced.
The testing has continued over a variety of vehicles in Thailand, from pick ups to cars to minivans. The system was tested successfully on Mercedes MD140 2.9 Vip Van finding that the range of fuel saving with CNG went from 45 % to 48%. and pick up Mitsubishi Strada 2.8 D, finding that the range of fuel saving with LPG went from 30 % to 35%.
Together with Engine Expert Enterprise of Malaysia, a successful test was also carried out on a truck Nissan lorry CD45, 20 ton, finding that the overall saving on Diesel consumption was of more than 40%.
THE CONVERTED NISSAN LORRY ON ROAD TEST
The great advantage of the DDF system is that it allows the vehicle operator the flexibility of using two fuels, can gain both economically and environmentally from this and can revert completely to diesel, which is a bonus in terms of the resale value of the vehicle.
The above graph depicts the flexibility of the system. The configuration can be easily adapted to the customer’s needs and driving style. The customer can decide at which level of RPM he wishes to inject gas into the system and get increased power or savings.
The second graph shows the increase of the torque and consequently the increase in power of the diesel engine in gas configuration.
Friday, January 29, 2010
Kunka Corporation will launch 2 new motorbikes for the 1st time in Asia at Bangkok Motorbike Festival 2010
Kunka Corporation will launch 2 new motorbikes for the 1st time in Asia at Bangkok Motorbike Festival 2010 to be held during January 28-31, 2010 at the Central World.
For the 1st time in Asia, Kunka Corporation will launch 2 new motorbikes, i.e. premium KTM from Austria, after being granted a sole distributorship in Thailand, and two new CAN-AM SPYDERs (RS 2010 and the latest RT models) from Canada, at Bangkok Motorbike Festival 2010 to be held during January 28-31, 2010 at the Central World. With an investment budget of 50 million Baht, the move is made in response to the growing big bike market of 10-15% and its annual sale target of 80 million Baht. Besides the event, the company will also open a luxury downtown showroom on New Petchburi Road for test rides and after sales services as part of its plan to strengthen brand loyalty and foster its customer base.
Mr. Pisit Kunanantakula, CEO of Kunka Corporation Co., Ltd., reveals today that after the company has rocked the market by importing sport CAN-AM SPYDER motorbikes for sales in Thailand last year, it will press on to create a new phenomenon in the market in early 2010 by launching premium KTM bikes from Austria and two new CAN-AM SPYDERs to serve the needs of niche customers who fancy European-make sport motorbikes at Bangkok Motorbike Festival 2010 to be held during January 28-31, 2010 at the Central World.
“Last year 1.5 million motorcycles were registered. Out of that figure, big bike market was at 13,138, while sport bike was at 10,498. These implied about the same market share of 1%, while it is expected that the two segments will enjoy a growth of 10-15% in 2010 in tandem with improving economy and stability in the local political scene. In addition, the high growth would be due to the fact that the two segments still have a low base and this will be the first year that Thailand starts to implement its AFTA agreement, which will literally bring down import duty to 0% and make the prices of these two bikes more affordable for those who want to own them. As a result, this will stimulate more first-hand bikes into the market to replace those second-hand ones and make us feel confident to set aggressive sale target at 80 million Baht this year.” said Mr. Pisit.
KTM is among the World’s top motorbikes. With long standing records and history, it ranks top in the World’s most extensive product varieties offering approximately 30-40 models in every section, whether street bike or race bike, while the fact that KTM chooses Kunka Corporation as its sole importer and grant its sole distributorship in Thailand to Kunka Corporation from a long list of bidders is a proof that KTM is confident in Kunka’s solid business foundation and sound business management profile.
“We are proud that we are granted a sole distributorship in Thailand. This is a major milestone towards our goal of being the leader in auto innovation. With this initial launch of KTM at Bangkok Motorbike Festival 2010, we will also market TRAVEL ENDURO, NAKED BIKE and SUPER BIKE, which are 690 cc or more street bikes, for the 1st time in Asia and we want all the Thai fans for premium sport motorbikes with exceptionally powerful performance to be the first to witness.” Mr. Pisit further added.
In this event, Kunka Corporation will also launch two new CAN-AM SPYDERs, i.e. RS 2010 and RT models, which are the latest BRP (Bombardier Recreational Product) models from Canada. Besides Thailand, this would also be the 1st official launch in Asia, with special highlight spotted on the RT sport model, which offers a new innovation in auto technology. With its 100 horse power engine, it is strictly produced to ensure luxury quality. It should be interestingly noted that Kunka Corporation also has the exclusive distributorship for CAN-AM SPYDER in Thailand.
As part of its marketing plan to service the two world class brands, Kunka Corporation has invested a budget of 50 million Baht to build up a downtown showroom on New Petchburi Road in addition to its original showroom on Srinakarin Road. The new showroom, which is expected to complete in 2Q10, will include auto exhibits and hi-tech service section in order to provide the best after-sale services to all customers. All of its technicians will be thoroughly trained and equipped with all kinds of service techniques from the two principles to ensure that it is the best and most complete in Thailand.
Talking about distribution channel and after sale service centers for KTM, besides the two showrooms in Bangkok, Kunka Corporation also has a plan to expand its showrooms to the north and northeast within this year. It will focus its activity on event marketing in order to continuously communicate with its targets. In order to cement brand loyalty, it will offer supplementary services and decorative product items; provide a modern design lounge as a social meeting place as well as set up the Rider Club for KTM fans in the near future. On top of those that have been mentioned, it will also implement Customer Experiential Marketing (CEM) strategy to differentiate itself from the rest of the market through aggressive test rides so that those interested could actually experience the performance and feel the power of its engine.
For the 1st time in Asia, Kunka Corporation will launch 2 new motorbikes, i.e. premium KTM from Austria, after being granted a sole distributorship in Thailand, and two new CAN-AM SPYDERs (RS 2010 and the latest RT models) from Canada, at Bangkok Motorbike Festival 2010 to be held during January 28-31, 2010 at the Central World. With an investment budget of 50 million Baht, the move is made in response to the growing big bike market of 10-15% and its annual sale target of 80 million Baht. Besides the event, the company will also open a luxury downtown showroom on New Petchburi Road for test rides and after sales services as part of its plan to strengthen brand loyalty and foster its customer base.
Mr. Pisit Kunanantakula, CEO of Kunka Corporation Co., Ltd., reveals today that after the company has rocked the market by importing sport CAN-AM SPYDER motorbikes for sales in Thailand last year, it will press on to create a new phenomenon in the market in early 2010 by launching premium KTM bikes from Austria and two new CAN-AM SPYDERs to serve the needs of niche customers who fancy European-make sport motorbikes at Bangkok Motorbike Festival 2010 to be held during January 28-31, 2010 at the Central World.
“Last year 1.5 million motorcycles were registered. Out of that figure, big bike market was at 13,138, while sport bike was at 10,498. These implied about the same market share of 1%, while it is expected that the two segments will enjoy a growth of 10-15% in 2010 in tandem with improving economy and stability in the local political scene. In addition, the high growth would be due to the fact that the two segments still have a low base and this will be the first year that Thailand starts to implement its AFTA agreement, which will literally bring down import duty to 0% and make the prices of these two bikes more affordable for those who want to own them. As a result, this will stimulate more first-hand bikes into the market to replace those second-hand ones and make us feel confident to set aggressive sale target at 80 million Baht this year.” said Mr. Pisit.
KTM is among the World’s top motorbikes. With long standing records and history, it ranks top in the World’s most extensive product varieties offering approximately 30-40 models in every section, whether street bike or race bike, while the fact that KTM chooses Kunka Corporation as its sole importer and grant its sole distributorship in Thailand to Kunka Corporation from a long list of bidders is a proof that KTM is confident in Kunka’s solid business foundation and sound business management profile.
“We are proud that we are granted a sole distributorship in Thailand. This is a major milestone towards our goal of being the leader in auto innovation. With this initial launch of KTM at Bangkok Motorbike Festival 2010, we will also market TRAVEL ENDURO, NAKED BIKE and SUPER BIKE, which are 690 cc or more street bikes, for the 1st time in Asia and we want all the Thai fans for premium sport motorbikes with exceptionally powerful performance to be the first to witness.” Mr. Pisit further added.
In this event, Kunka Corporation will also launch two new CAN-AM SPYDERs, i.e. RS 2010 and RT models, which are the latest BRP (Bombardier Recreational Product) models from Canada. Besides Thailand, this would also be the 1st official launch in Asia, with special highlight spotted on the RT sport model, which offers a new innovation in auto technology. With its 100 horse power engine, it is strictly produced to ensure luxury quality. It should be interestingly noted that Kunka Corporation also has the exclusive distributorship for CAN-AM SPYDER in Thailand.
As part of its marketing plan to service the two world class brands, Kunka Corporation has invested a budget of 50 million Baht to build up a downtown showroom on New Petchburi Road in addition to its original showroom on Srinakarin Road. The new showroom, which is expected to complete in 2Q10, will include auto exhibits and hi-tech service section in order to provide the best after-sale services to all customers. All of its technicians will be thoroughly trained and equipped with all kinds of service techniques from the two principles to ensure that it is the best and most complete in Thailand.
Talking about distribution channel and after sale service centers for KTM, besides the two showrooms in Bangkok, Kunka Corporation also has a plan to expand its showrooms to the north and northeast within this year. It will focus its activity on event marketing in order to continuously communicate with its targets. In order to cement brand loyalty, it will offer supplementary services and decorative product items; provide a modern design lounge as a social meeting place as well as set up the Rider Club for KTM fans in the near future. On top of those that have been mentioned, it will also implement Customer Experiential Marketing (CEM) strategy to differentiate itself from the rest of the market through aggressive test rides so that those interested could actually experience the performance and feel the power of its engine.
Saturday, January 2, 2010
Continental's Emergency Brake Assist on the road to success: another car manufacturer adopts the infrared sensor system
In 2010, another car manufacturer is to adopt the proximity sensor for the Emergency Brake Assist (EBA) city version, developed by Continental and first installed in the Volvo XC60. At city driving speeds, the system's infrared sensor supplies data for automatic brake application to prevent rear-end collisions.
Frankfurt am Main, Germany, September 15, 2009. The international automotive supplier Continental has convinced another European vehicle manufacturer to adopt its proximity sensor for the Emergency Brake Assist (EBA) city version for the prevention of rear-end collisions. The sensor system monitors the road ahead of the vehicle and is networked with the braking system. It automatically applies the brakes if there is a risk of a nose-to-tail collision and the driver either fails to react or his reactions are too slow. Continental supplies the infrared sensor, which monitors the road ahead and detects hazards, and the electronic braking system, both of which are core components.
Preventive intervention at speeds of up to around 30 km/h The risk of rear-end collisions is particularly great in city traffic with its constant alternation between braking and accelerating. 75 percent of accidents recorded by the police occur at speeds below 30 km/h. It is precisely at these speeds, in slow-moving or in "stop and go" traffic, that this sensor system, developed and produced by Continental based on the Closing Velocity (CV) sensor, reduces the risk of a rear-end collision. Fitted level with the inside mirror in the area cleaned by the windshield wiper, this sensor uses three laser beams to scan the road conditions ahead up to a distance of around eight meters. The sensor picks up vehicles which are stationary or traveling in the same direction. If the gap is less than the distance regarded as critical at the current speed, the system applies the brakes automatically.
If the maximum speed differential between the vehicles was 15 km/h, a rear-end collision would be avoided in most cases. And, at greater relative speeds, the severity of the impact would be considerably mitigated. At the same time, the system optimizes occupant protection by providing additional data to the airbag control unit and triggering the restraint systems as required. Dr. Ralf Cramer, President of the Chassis & Safety Division and member of the Executive Board at Continental: "Tailor-made solutions for all vehicle classes and applications are ideals that we make possible with our scalable modules. The adoption of this system by another manufacturer brings us a significant step closer to our 'safety for everyone' target and will prevent numerous accidents and injuries."
With sales exceeding €24 billion in 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of brake systems, systems and components for the powertrain and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, the corporation contributes towards enhanced driving safety and protection of the global climate.
Continental is also a competent partner in networked automobile communication. The corporation currently employs approximately 134,000 at nearly 190 locations in 37 countries
The Automotive Group is one of the leading global automotive suppliers. With its three Divisions Chassis & Safety (5.1 billion €, 27,000 employees), Powertrain (4 billion €, 25,000 employees) and Interior (5.9 billion €, more than 30,000 employees) it achieved sales of approximately 15 billion € in 2008. The Automotive Group is present in more than 130 locations worldwide. As a partner of the automotive and commercial vehicle industry, it develops and produces innovative products and systems for a modern automotive future, in which a car accommodates individual mobility and driving pleasure to driving safety, environmental responsibility and cost-efficiency.
The Chassis & Safety Division develops and produces electronic and hydraulic brake and chassis control systems, sensors, driver assistance systems, air bag control systems, washer systems as well as electronic air suspension systems. Its core competence is the integration of active and passive driving safety into ContiGuardฎ. The Powertrain Division integrates innovative and efficient system solutions for vehicle powertrains. The comprehensive range of products includes gasoline and diesel injection systems, engine management, transmission control, including sensors and actuators, as well as fuel-supply systems and components and systems for hybrid drives. Information management is at the very heart of the Interior Division. The range of products includes instrument clusters and multifunctional displays, control units, electronic car-entry systems, tire-monitoring systems, radios, multimedia and navigation systems, climate control systems, telematics solutions as well as cock pit modules and systems."
Frankfurt am Main, Germany, September 15, 2009. The international automotive supplier Continental has convinced another European vehicle manufacturer to adopt its proximity sensor for the Emergency Brake Assist (EBA) city version for the prevention of rear-end collisions. The sensor system monitors the road ahead of the vehicle and is networked with the braking system. It automatically applies the brakes if there is a risk of a nose-to-tail collision and the driver either fails to react or his reactions are too slow. Continental supplies the infrared sensor, which monitors the road ahead and detects hazards, and the electronic braking system, both of which are core components.
Preventive intervention at speeds of up to around 30 km/h The risk of rear-end collisions is particularly great in city traffic with its constant alternation between braking and accelerating. 75 percent of accidents recorded by the police occur at speeds below 30 km/h. It is precisely at these speeds, in slow-moving or in "stop and go" traffic, that this sensor system, developed and produced by Continental based on the Closing Velocity (CV) sensor, reduces the risk of a rear-end collision. Fitted level with the inside mirror in the area cleaned by the windshield wiper, this sensor uses three laser beams to scan the road conditions ahead up to a distance of around eight meters. The sensor picks up vehicles which are stationary or traveling in the same direction. If the gap is less than the distance regarded as critical at the current speed, the system applies the brakes automatically.
If the maximum speed differential between the vehicles was 15 km/h, a rear-end collision would be avoided in most cases. And, at greater relative speeds, the severity of the impact would be considerably mitigated. At the same time, the system optimizes occupant protection by providing additional data to the airbag control unit and triggering the restraint systems as required. Dr. Ralf Cramer, President of the Chassis & Safety Division and member of the Executive Board at Continental: "Tailor-made solutions for all vehicle classes and applications are ideals that we make possible with our scalable modules. The adoption of this system by another manufacturer brings us a significant step closer to our 'safety for everyone' target and will prevent numerous accidents and injuries."
With sales exceeding €24 billion in 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of brake systems, systems and components for the powertrain and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, the corporation contributes towards enhanced driving safety and protection of the global climate.
Continental is also a competent partner in networked automobile communication. The corporation currently employs approximately 134,000 at nearly 190 locations in 37 countries
The Automotive Group is one of the leading global automotive suppliers. With its three Divisions Chassis & Safety (5.1 billion €, 27,000 employees), Powertrain (4 billion €, 25,000 employees) and Interior (5.9 billion €, more than 30,000 employees) it achieved sales of approximately 15 billion € in 2008. The Automotive Group is present in more than 130 locations worldwide. As a partner of the automotive and commercial vehicle industry, it develops and produces innovative products and systems for a modern automotive future, in which a car accommodates individual mobility and driving pleasure to driving safety, environmental responsibility and cost-efficiency.
The Chassis & Safety Division develops and produces electronic and hydraulic brake and chassis control systems, sensors, driver assistance systems, air bag control systems, washer systems as well as electronic air suspension systems. Its core competence is the integration of active and passive driving safety into ContiGuardฎ. The Powertrain Division integrates innovative and efficient system solutions for vehicle powertrains. The comprehensive range of products includes gasoline and diesel injection systems, engine management, transmission control, including sensors and actuators, as well as fuel-supply systems and components and systems for hybrid drives. Information management is at the very heart of the Interior Division. The range of products includes instrument clusters and multifunctional displays, control units, electronic car-entry systems, tire-monitoring systems, radios, multimedia and navigation systems, climate control systems, telematics solutions as well as cock pit modules and systems."
Wednesday, December 16, 2009
J.D. Power Asia Pacific Reports: Satisfaction with Engine/Transmission Performance and Audio/Entertainment/Navigation Systems
Honda and Toyota Models Earn Two APEAL Segment Awards Each; Isuzu Receives One Award
Engine and transmission performance for passenger cars and audio/entertainment/navigation system performance for pickup trucks are becoming more important to new-vehicle owners in Thailand, while the importance of fuel economy has declined across the industry, according to the J.D. Power Asia Pacific 2009 Thailand Automotive Performance, Execution and Layout (APEAL) StudySM released today.
Now in its seventh year, the APEAL Study is an owner-reported measure of what gratifies owners in Thailand about their new vehicle’s performance and design during the first two to six months of ownership. The study examines nearly 100 attributes covering 10 vehicle categories: exterior; interior; storage and space; audio/entertainment/navigation; seats; HVAC; driving dynamics; engine/transmission; visibility and driving safety; and fuel economy. APEAL study performance is reported as an index score based on a 1,000-point scale, with a higher score indicating higher satisfaction.
The overall APEAL score in 2009 averages 871, down by five points from 2008. Satisfaction in 2009 has decreased from 2008 in seven categories, with only three categories—fuel economy, seats, and HVAC—improving in 2009.
“It is worth noting that satisfaction has decreased in seven categories in Thailand in 2009 and increased in only three,” said Loic Pean, country manager at J.D. Power Asia Pacific, Bangkok. “In an increasingly competitive market where vehicle quality is showing great improvement, it is critical for automakers to distinguish themselves from their competitors by creating product differentiation through performance and design.”
Model Results by Segment
The Honda Jazz ranks highest in the entry midsize car segment for a second consecutive year with an overall APEAL score of 869. The Nissan Tiida (856) and Toyota Yaris (851) follow in the segment rankings.
In the midsize car segment, the Honda Civic (880) ranks highest. Following the Honda Civic in the segment rankings are the Mazda3 (878) and Toyota Corolla Altis (875).
Among sport utility vehicles, the Isuzu MU-7 (897) ranks highest, and is followed by the Mitsubishi Pajero Sport (884).
In the pickup extended cab segment, the Toyota Hilux Vigo Prerunner Smart Cab (891) ranks highest, followed by the Isuzu D-Max Spacecab/Rodeo (882).
In the pickup double cab segment, the Toyota Hilux Vigo Prerunner (897) ranks highest and is followed in the rankings by the Toyota Hilux Vigo (884).
Additional Industry Findings
The study finds that owners of pickup trucks and utility vehicles in Thailand are more satisfied, on average, than owners of passenger cars.
However, while overall satisfaction among passenger car owners is not as high as that of pickup and utility vehicle owners, overall passenger-car owner satisfaction has increased by three points in 2009 compared with 2008, to an average of 862. Meanwhile, overall satisfaction among pickup owners and utility vehicle owners has declined from 2008 by six points and three points, respectively.
“In 2009, we have observed an increase in consumer interest in passenger-car models, mostly due to significant improvements in fuel economy in these models,” said Pean. “However, satisfaction levels for pickup truck models are still higher than those of passenger car models, on average, indicating that pickups are still very popular among owners in Thailand.”
The study also finds that, among owners with particularly high levels of satisfaction (averaging 900 or higher), 81 percent say they “definitely would” recommend their vehicle model. In contrast, among owners with lower levels of satisfaction, fewer than 59 percent say they “definitely would” recommend their model.
“In order to retain repeat buyers and foster word of mouth advocacy for their brand, manufacturers need to focus on producing vehicles with features and styling that go beyond satisfying owners to truly gratifying them,” said Pean. “This is likely a key reason why the importance of audio and navigation system performance has increased among new-vehicle owners in Thailand.”
The 2009 Thailand APEAL Study is based on evaluations from 3,518 owners who purchased their new vehicle between October 2008 and July 2009. The study includes 58 different passenger car, pickup truck and utility vehicle models covering 11 makes. The study was fielded between April and September 2009.
Engine and transmission performance for passenger cars and audio/entertainment/navigation system performance for pickup trucks are becoming more important to new-vehicle owners in Thailand, while the importance of fuel economy has declined across the industry, according to the J.D. Power Asia Pacific 2009 Thailand Automotive Performance, Execution and Layout (APEAL) StudySM released today.
Now in its seventh year, the APEAL Study is an owner-reported measure of what gratifies owners in Thailand about their new vehicle’s performance and design during the first two to six months of ownership. The study examines nearly 100 attributes covering 10 vehicle categories: exterior; interior; storage and space; audio/entertainment/navigation; seats; HVAC; driving dynamics; engine/transmission; visibility and driving safety; and fuel economy. APEAL study performance is reported as an index score based on a 1,000-point scale, with a higher score indicating higher satisfaction.
The overall APEAL score in 2009 averages 871, down by five points from 2008. Satisfaction in 2009 has decreased from 2008 in seven categories, with only three categories—fuel economy, seats, and HVAC—improving in 2009.
“It is worth noting that satisfaction has decreased in seven categories in Thailand in 2009 and increased in only three,” said Loic Pean, country manager at J.D. Power Asia Pacific, Bangkok. “In an increasingly competitive market where vehicle quality is showing great improvement, it is critical for automakers to distinguish themselves from their competitors by creating product differentiation through performance and design.”
Model Results by Segment
The Honda Jazz ranks highest in the entry midsize car segment for a second consecutive year with an overall APEAL score of 869. The Nissan Tiida (856) and Toyota Yaris (851) follow in the segment rankings.
In the midsize car segment, the Honda Civic (880) ranks highest. Following the Honda Civic in the segment rankings are the Mazda3 (878) and Toyota Corolla Altis (875).
Among sport utility vehicles, the Isuzu MU-7 (897) ranks highest, and is followed by the Mitsubishi Pajero Sport (884).
In the pickup extended cab segment, the Toyota Hilux Vigo Prerunner Smart Cab (891) ranks highest, followed by the Isuzu D-Max Spacecab/Rodeo (882).
In the pickup double cab segment, the Toyota Hilux Vigo Prerunner (897) ranks highest and is followed in the rankings by the Toyota Hilux Vigo (884).
Additional Industry Findings
The study finds that owners of pickup trucks and utility vehicles in Thailand are more satisfied, on average, than owners of passenger cars.
However, while overall satisfaction among passenger car owners is not as high as that of pickup and utility vehicle owners, overall passenger-car owner satisfaction has increased by three points in 2009 compared with 2008, to an average of 862. Meanwhile, overall satisfaction among pickup owners and utility vehicle owners has declined from 2008 by six points and three points, respectively.
“In 2009, we have observed an increase in consumer interest in passenger-car models, mostly due to significant improvements in fuel economy in these models,” said Pean. “However, satisfaction levels for pickup truck models are still higher than those of passenger car models, on average, indicating that pickups are still very popular among owners in Thailand.”
The study also finds that, among owners with particularly high levels of satisfaction (averaging 900 or higher), 81 percent say they “definitely would” recommend their vehicle model. In contrast, among owners with lower levels of satisfaction, fewer than 59 percent say they “definitely would” recommend their model.
“In order to retain repeat buyers and foster word of mouth advocacy for their brand, manufacturers need to focus on producing vehicles with features and styling that go beyond satisfying owners to truly gratifying them,” said Pean. “This is likely a key reason why the importance of audio and navigation system performance has increased among new-vehicle owners in Thailand.”
The 2009 Thailand APEAL Study is based on evaluations from 3,518 owners who purchased their new vehicle between October 2008 and July 2009. The study includes 58 different passenger car, pickup truck and utility vehicle models covering 11 makes. The study was fielded between April and September 2009.
Tuesday, December 15, 2009
Collaboration between Genencor and Goodyear results in breakthrough technology for tires made with renewable biomass
Collaboration between Genencor and Goodyear results in breakthrough technology for tires made with renewable biomass
The world’s first Goodyear concept tires made with BioIsoprenea technology arrive in Copenhagen in time for United Nations Climate Change Conference
The world’s first Goodyear concept demonstration tires made with BioIsopreneä technology made their debut in Copenhagen, Denmark, this week. BioIsopreneä is a breakthrough alternative to replace a petrochemically produced ingredient in the manufacture of synthetic rubber with renewable biomass. One Goodyear tire will be on display at a lounge in the common departure area at the Copenhagen International Airport throughout December 21, while the other tire will make appearances at several special events during the United Nations Climate Change Conference in Copenhagen (COP 15) through December. The tires made with BioIsopreneä are the result of a collaboration between Genencor, a division of Danisco, and Goodyear, one of the world’s largest tire companies and a leader in innovation.
“We are literally rolling out an important milestone in our collaboration with Goodyear on a breakthrough biochemical,” says Tom Knutzen, CEO of Danisco. “BioIsopreneä is an excellent example of Danisco’s leadership in industrial biotechnology through our Genencor division.”
“Goodyear’s first concept tire manufactured with BioIsopreneä shows the enormous progress we have made in using a bio-based alternative to the petroleum-derived raw material isoprene in our production process,” says Jesse Roeck, Director, Global Materials Science at Goodyear. “The development of BioIsopreneä could help us reduce industry impact on the environment by applying renewable raw materials in the supply chain and making Goodyear less dependent on oil-derived products.”
BioIsoprene product is derived from renewable raw materials, and represents a significant development within the biochemical and rubber industries. Aside from synthetic rubber for tire production, traditional isoprene is used for the production of a wide range of products, such as surgical gloves, golf balls and adhesives. Thus, the potential for BioIsoprene product is substantial.
Schedule of events for the world’s first Goodyear concept tires made from BioIsopreneä technology in Copenhagen, Denmark:
Through December 21 there will be a tire in the common departure area at The Copenhagen International AirportDecember 12-13 there will be a tire at the Bright Green exhibition in the Danisco boothDecember 17 a tire will be on display at the “Solutions of Industrial Biotechnology” Conference & Showcase, Confederation of Danish Industry (DI)A tire will also be on display in the Danisco headquarters’ reception area through December, please contact Danisco for an appointment (jennifer.hutchins@danisco.com)
Genencor and Goodyear first announced their research collaboration on the technology and integrated production system for BioIsoprene™ product in September 2008. The two organizations collaborate on designing an integrated production system for BioIsoprene™ product, and are on schedule to meet both technological and commercial milestones within the agreement. Commercial availability of the product is planned for 2013.
About Goodyear
Goodyear employs approximately 70,000 people and manufactures its products in more than 60 facilities in 25 countries around the world.
Goodyear’s innovations have set automotive standards for more than 100 years. Goodyear has been the pioneer of the innovative safety technology known as RunOnFlat, which allows a driver to continue on a journey with a punctured tire. Goodyear is the world’s leading manufacturer of RunOnFlat tires, with applications on various BMWs, the award winning Mini, Mercedes-Benz high performance cars, Opel and other brands. Additional Goodyear RunOnFlat fitments are on the horizon, as the company’s designers are working with multiple automobile manufacturers on more than 150 RunOnFlat projects.
The world’s first Goodyear concept tires made with BioIsoprenea technology arrive in Copenhagen in time for United Nations Climate Change Conference
The world’s first Goodyear concept demonstration tires made with BioIsopreneä technology made their debut in Copenhagen, Denmark, this week. BioIsopreneä is a breakthrough alternative to replace a petrochemically produced ingredient in the manufacture of synthetic rubber with renewable biomass. One Goodyear tire will be on display at a lounge in the common departure area at the Copenhagen International Airport throughout December 21, while the other tire will make appearances at several special events during the United Nations Climate Change Conference in Copenhagen (COP 15) through December. The tires made with BioIsopreneä are the result of a collaboration between Genencor, a division of Danisco, and Goodyear, one of the world’s largest tire companies and a leader in innovation.
“We are literally rolling out an important milestone in our collaboration with Goodyear on a breakthrough biochemical,” says Tom Knutzen, CEO of Danisco. “BioIsopreneä is an excellent example of Danisco’s leadership in industrial biotechnology through our Genencor division.”
“Goodyear’s first concept tire manufactured with BioIsopreneä shows the enormous progress we have made in using a bio-based alternative to the petroleum-derived raw material isoprene in our production process,” says Jesse Roeck, Director, Global Materials Science at Goodyear. “The development of BioIsopreneä could help us reduce industry impact on the environment by applying renewable raw materials in the supply chain and making Goodyear less dependent on oil-derived products.”
BioIsoprene product is derived from renewable raw materials, and represents a significant development within the biochemical and rubber industries. Aside from synthetic rubber for tire production, traditional isoprene is used for the production of a wide range of products, such as surgical gloves, golf balls and adhesives. Thus, the potential for BioIsoprene product is substantial.
Schedule of events for the world’s first Goodyear concept tires made from BioIsopreneä technology in Copenhagen, Denmark:
Through December 21 there will be a tire in the common departure area at The Copenhagen International AirportDecember 12-13 there will be a tire at the Bright Green exhibition in the Danisco boothDecember 17 a tire will be on display at the “Solutions of Industrial Biotechnology” Conference & Showcase, Confederation of Danish Industry (DI)A tire will also be on display in the Danisco headquarters’ reception area through December, please contact Danisco for an appointment (jennifer.hutchins@danisco.com)
Genencor and Goodyear first announced their research collaboration on the technology and integrated production system for BioIsoprene™ product in September 2008. The two organizations collaborate on designing an integrated production system for BioIsoprene™ product, and are on schedule to meet both technological and commercial milestones within the agreement. Commercial availability of the product is planned for 2013.
About Goodyear
Goodyear employs approximately 70,000 people and manufactures its products in more than 60 facilities in 25 countries around the world.
Goodyear’s innovations have set automotive standards for more than 100 years. Goodyear has been the pioneer of the innovative safety technology known as RunOnFlat, which allows a driver to continue on a journey with a punctured tire. Goodyear is the world’s leading manufacturer of RunOnFlat tires, with applications on various BMWs, the award winning Mini, Mercedes-Benz high performance cars, Opel and other brands. Additional Goodyear RunOnFlat fitments are on the horizon, as the company’s designers are working with multiple automobile manufacturers on more than 150 RunOnFlat projects.
Battery warm-up for easy engine start and cozy driving
With the festive season approaching, many of us are kept busy planning our travel and getting things ready for the holiday time. Well-prepared travel is important, especially for those who travel by car, because in cool weather of this holiday season, days that are supposed to bring you fun can turn troublesome if your car don’t get stated as easily as you would expect it to.
Mr. Prakasit Phornprapha, Director of Siam GS Battery Co., Ltd. and Siam GS Sales Co., Ltd., the manufacturer and distributor of GS Battery for automobiles, shares simple tips to ensure smooth and safe start of your car for road trips in cool weather condition: “Warming up storage battery before starting the car helps get the engine ready and check the car’s systems. In cold weather, engine tends to perform less effectively as lubricant oils become relatively more viscous and may not provide needed lubrication to moving parts of the engine instantly, which make the engine prone to more wear and tear.”
Warm up the battery for safe start
§ Before starting the engine, always check the gear shifter to make sure that it is in correct position for a safe start. In a stick-shift car, it should be in neutral position. If your car has automatic transmission, the gear should be in either N or P position. After ensuring this, keep the car stationary when you start the engine by engaging the parking brake.
§ Turn off all electrical equipment to which the power is supplied from the car’s storage battery, such as air-conditioning and audio system, to ensure sufficient battery power for engine start.
§ Turn the key to ON position to check that all systems function and that the dashboard doesn’t show any warning signal, then start the engine, let it warm up and recharge the battery.
§ During engine warm-up, avoid pressing the gas pedal or moving the car. Simple leave the engine runs all by itself for a few minutes to warm-up its parts and components.
§ Avoid warming up the engine in enclosed or poorly-ventilated space because carbon monoxide can accumulate and cause harm to your health.
§ During the first couple of kilometers, drive at low speed to let the lubricants flow and start to maximize their work efficiency.
Warming up engine and battery of your car before driving increases engine temperature to its optimum working condition. This helps protect engine parts and components against untimely wear and tear, thus extend the life of the engine. In addition to the warm-up, don’t forget to examine that all other key systems function properly and are well cared of, such as head and back lights, signal lights, wheels, tires and air pressure, as well as storage battery. Make this a pre-drive routine for your confidence and safety on all road.
Mr. Prakasit Phornprapha, Director of Siam GS Battery Co., Ltd. and Siam GS Sales Co., Ltd., the manufacturer and distributor of GS Battery for automobiles, shares simple tips to ensure smooth and safe start of your car for road trips in cool weather condition: “Warming up storage battery before starting the car helps get the engine ready and check the car’s systems. In cold weather, engine tends to perform less effectively as lubricant oils become relatively more viscous and may not provide needed lubrication to moving parts of the engine instantly, which make the engine prone to more wear and tear.”
Warm up the battery for safe start
§ Before starting the engine, always check the gear shifter to make sure that it is in correct position for a safe start. In a stick-shift car, it should be in neutral position. If your car has automatic transmission, the gear should be in either N or P position. After ensuring this, keep the car stationary when you start the engine by engaging the parking brake.
§ Turn off all electrical equipment to which the power is supplied from the car’s storage battery, such as air-conditioning and audio system, to ensure sufficient battery power for engine start.
§ Turn the key to ON position to check that all systems function and that the dashboard doesn’t show any warning signal, then start the engine, let it warm up and recharge the battery.
§ During engine warm-up, avoid pressing the gas pedal or moving the car. Simple leave the engine runs all by itself for a few minutes to warm-up its parts and components.
§ Avoid warming up the engine in enclosed or poorly-ventilated space because carbon monoxide can accumulate and cause harm to your health.
§ During the first couple of kilometers, drive at low speed to let the lubricants flow and start to maximize their work efficiency.
Warming up engine and battery of your car before driving increases engine temperature to its optimum working condition. This helps protect engine parts and components against untimely wear and tear, thus extend the life of the engine. In addition to the warm-up, don’t forget to examine that all other key systems function properly and are well cared of, such as head and back lights, signal lights, wheels, tires and air pressure, as well as storage battery. Make this a pre-drive routine for your confidence and safety on all road.
Monday, December 7, 2009
TATA XENON GIANT SUPER CNG
The TATA Xenon Giant Super CNG pickup combines the values and attributes of the Xenon Super CNG and the Xenon Giant pickups previously launched by Tata Motors (Thailand). This single cab pickup comes with a factory-installed 100% CNG system as well as a spacious, flat load area suitable for commercial transport. The Xenon Giant Super CNG is produced on the TATA assembly line at the Samut Prakarn facility of Thonburi Automotive Assembly Plant (TAAP), a business partner of Tata Motors (Thailand) Co. Ltd.
TATA planned the CNG version for the Xenon product line-up since the very beginning of the Xenon project. This is a long-term commitment to offer a product which is environmentally friendly while providing consumers with the benefits of a cost effective vehicle.
The TATA Xenon Giant Super CNG delivers exceptional performance for a pickup truck, together with low maintenance costs and the highest standards of durability, reliability and fuel economy.
GIANT FLAT LOAD BODY
With its original high suspension, the new Xenon Giant pickup provides an especially large flat load bed. It is 1,720 mm wide, 2,503 mm long and 380 mm high. The load body walls can be dropped from three sides for maximum convenience in unloading and reloading.
SUPER CNG ENGINE
The Tata Xenon Giant Super CNG has a 2.1L, DOHC multipoint injection, dedicated CNG engine that delivers maximum horsepower of 115 HP at 5,500 rpm and a maximum torque of 175 Nm at 3,750 rpm.
The engine has a compression ratio of 12:1. This is suitable for CNG combustion and assures optimum performance with excellent fuel economy, durability and ease of maintenance.
The components used in the CNG system are from leading international manufacturers of CNG component, and meet world class standards of quality and safety. The high pressure piping system, for example, is from the Swagelok (USA), the pressure regulator is from Teleflex (Canada) and Gas injector from Bosch (Germany).
Ignition is controlled by intelligent microprocessor software, and gas injection is adjusted for ideal performance in all operational conditions. For even greater safety, gas supply is automatically cut off in the event of a collision, preventing any possible leakage.
The vehicle design incorporates three CNG cylinders and a spare tyre below the load body. The 230 L CNG cylinders allow storage of 38 Kg of CNG, giving the pickup a range of more than 350 kilometres on just one fill.
Located at the side, the large gas filler enables fast and safe refuelling. The built-in pressure gauge in the instrument cluster provides accurate readings and there is an accurate fuel gauge with a low-fuel warning light.
TATA planned the CNG version for the Xenon product line-up since the very beginning of the Xenon project. This is a long-term commitment to offer a product which is environmentally friendly while providing consumers with the benefits of a cost effective vehicle.
The TATA Xenon Giant Super CNG delivers exceptional performance for a pickup truck, together with low maintenance costs and the highest standards of durability, reliability and fuel economy.
GIANT FLAT LOAD BODY
With its original high suspension, the new Xenon Giant pickup provides an especially large flat load bed. It is 1,720 mm wide, 2,503 mm long and 380 mm high. The load body walls can be dropped from three sides for maximum convenience in unloading and reloading.
SUPER CNG ENGINE
The Tata Xenon Giant Super CNG has a 2.1L, DOHC multipoint injection, dedicated CNG engine that delivers maximum horsepower of 115 HP at 5,500 rpm and a maximum torque of 175 Nm at 3,750 rpm.
The engine has a compression ratio of 12:1. This is suitable for CNG combustion and assures optimum performance with excellent fuel economy, durability and ease of maintenance.
The components used in the CNG system are from leading international manufacturers of CNG component, and meet world class standards of quality and safety. The high pressure piping system, for example, is from the Swagelok (USA), the pressure regulator is from Teleflex (Canada) and Gas injector from Bosch (Germany).
Ignition is controlled by intelligent microprocessor software, and gas injection is adjusted for ideal performance in all operational conditions. For even greater safety, gas supply is automatically cut off in the event of a collision, preventing any possible leakage.
The vehicle design incorporates three CNG cylinders and a spare tyre below the load body. The 230 L CNG cylinders allow storage of 38 Kg of CNG, giving the pickup a range of more than 350 kilometres on just one fill.
Located at the side, the large gas filler enables fast and safe refuelling. The built-in pressure gauge in the instrument cluster provides accurate readings and there is an accurate fuel gauge with a low-fuel warning light.
‘New Suzuki Swift…Flip Design to the Uniqueness’ Coming up with new unique cubical design Officially launched at Motor Expo 2009
Suzuki Automobile Manufacturing (Thailand) Co., Ltd. has officially launched ‘New Suzuki Swift’ with unique cubical design to Thai market at the 26th Thailand International Motor Expo 2009.
Introducing new product with unique cubical design, coming with dynamic driving performance for swift motion serving all swift driving styles.
Fully provided with modernized equipments for comfort and utility, together with safety standard, and good quality from Suzuki as everyone has always accredited.
Inviting all guest to visit Suzuki’s quality cars at Suzuki booth at Motor Expo. Have a test drive and get ‘special privilege’ when booking New Suzuki Swift.
Suzuki Automobile Manufacturing (Thailand) Co., Ltd. has officially launched New Suzuki Swift to Thai market at the 26th Thailand International Motor Expo 2009. Suzuki has broadened new vision of passenger car driving in Thailand with New Suzuki Swift – passenger car which people from various countries, especially for European countries, has been talking about for long. This is because of New Suzuki Swift’s uniqueness and its outstanding look – like no others. The product is truly designed and created to serve demands and needs of its target. New Suzuki Swift comes with new ‘cubical design’ – a fresh approach to design with true worldwide appeal; together with dynamic driving performance, ready for any swift motions serving all swift driving styles. It is also fully provided with modernized equipments for comfort and utility, together with safety standard, and good quality from Suzuki as everyone has always accredited. All the drivers will be fulfilled with fun and excitement in their own style and in all of their moments of lives. This relates with Suzuki’s worldwide philosophy – Suzuki…Way of Life!
Mr. Takayuki Sugiyama, President of Suzuki Automobile Manufacturing (Thailand) Co., Ltd. said that Suzuki has been growing from past till now, with our proud history that reaches back over 100 years – which is Suzuki’s 100 Years of Innovations. Suzuki strongly focuses on the development of quality product with consumers’ trustworthiness, especially for the invention of compact cars. Suzuki is set to play a major part in the future of the automotive industry. Suzuki will never stop moving on to the future together with the world and Thai society.
“The most importing thing today, Suzuki is very proud with the official launch of our new product to Thai market that is ‘New Suzuki Swift…Flip design to the uniqueness’. This is our way to broaden the market with new vision of driving with new uniquely modern Cubical Design together with dynamic driving performance for swift motion serving all swift driving styles. Suzuki expects that new quality product from Suzuki – New Suzuki Swift, produced under our philosophy Suzuki’s Way of Life!, will ultimately satisfy needs and consumer’ lifestyle nowadays as they are highly seeking for true uniqueness. That is because each one of us has our own Way of Life! in our own style. Suzuki feels confident that we can create consumer’s satisfaction beyond their expectation and we will surely receive positive feedback from Thai consumers.” Said Mr. Sugiyama.
Mr. Wallop Treererkngam, Manager, Sales Department revealed that “New Suzuki Swift is European-inspired car built based on Suzuki standards with quality and trustworthiness. We combine our unique DNA of a company whose success as a compact-car developer. The new Swift embodies a new globally oriented approach to Suzuki car-making. From the very beginning, a dedicated team of Suzuki designers and engineers collaborated extensively with European automotive professionals and ordinary motoring enthusiasts in pursuit of Suzuki's best car, New Suzuki Swift, for new generation people seeking for their own uniqueness or their own Way of Life!”
“Suzuki Swift has also been accepted, admired and praised by people worldwide for long, especially in Europe. It is the car which everyone, who has ‘swift driving’ experience or even just look at it, feels admire with its design and performance. For several years, Suzuki Swift has proven with its amazing capacity as a Japanese car brand which swiftly drive challenging other European car brands in JWRC (Junior World Rally Championship). Suzuki has gained success beyond expectation with wining position in many tournaments; Suzuki Swift was also on the top ranking among European car brands.” Mr. Wallop added.
Mr. Wallop also said that Suzuki engineer team developed the structure and performance of New Suzuki Swift to be suitable with all terrains. The intensive experiments, both in laboratory and on real road conditions outside the laboratory, had been conducted several times, again and again, till the engineer team felt satisfied with the most favorable result; to ensure that anyone who drives New Suzuki Swift will feel something much different from what they used to feel, in each person’s Way of Life!
Suzuki invented new engine – M15A 1.5 Liters, maximum power at 74 kW at 6,000 rpm, especially for New Suzuki Swift. It is inline-four-cylinder, DOHC, 16-valve, maximum torque of 133 Nm/4,000 rpm, with Variable Valve Timing (VVT) technology – delivering good performance both power and torque, giving swift responsiveness to acceleration at any revs. Another amazing performance, it can sprint from 0 to 100 kmph in just 11.7 seconds proving that and it is really 'swift' in performance, always brings you excitement even for urban driving. An impressive minimum turning radius of 4.7 meters brings New Suzuki Swift precise and dynamic handling, in touch with the road, track, lane or back street. Even when you have to drive pass through a narrow lane or sharp corner of the building, you can enjoy with fun driving in your swift driving style. And together with the torsion-ream rear suspension of New Suzuki Swift, the driver will feel balance between dynamic performance and driving comfort.
Besides that, Suzuki also concerns about the maximum utilization of natural resources and fuel available on earth, including environmental concern. So, Suzuki has been dedicating all human resources to develop good engineering to innovate new engines, especially for compact and sub-compact engines, for years; in order to get lower fuel consumption and emission engine. Finally, Suzuki proved to the world with newly created New Suzuki Swift coming with low engine emission recognized at international level.
Apart from dynamic performance serving your swift driving style, Suzuki also provide you comfort, utility and safety. We care for small details – even every single piece of the car, they are produced from good quality raw materials for product durability. Each piece of the car is produced neatly at Suzuki standard which everyone accredited nationally and internationally.
Suzuki designed the interior with unique style – a sporty 3-sproke steering wheel with additional steering wheel control for more convenience and safety, automatic air conditioning system with digital control, seamlessly built-in audio system with integrated radio/CD player, keyless start, air filter, and other equipments; all awaiting for you to visit and touch at Motor Expo 2009.
Suzuki brings you not only driving excitement, but we also provide you confidence in safety such as side impact door beam, ABS, EBD and break assist system. There are also dual front air bags (SRS) and Immobilizer key system. More important than everything, Suzuki offers 24 hours road side assistance with care, and we also have 24 hours hotline (from land line call 1800-600-900, from mobile call 1401-600-900).
Suzuki sets the target for New Suzuki Swift, focusing on first and second jobbers, ones who have self-confidence, uniquely being choosing and doing things differently compared to others, having active personality, living their lives urbanely, confidently making decision by themselves, and daring to think and do things in their own styles and desire. And, Suzuki already has the marketing strategies and plans – products, pricing, dealership and integrated communication, to reach the target.
For products and pricing, Suzuki has just launched 2 models of New Suzuki Swift –
· GA model automatic transmission priced B. 599,000
· GL model automatic transmission priced B. 649,000
For the integrated communication, Suzuki communicates directly to the target groups, creating buzz and awareness from the central control, especially for Bangkok, utilizing advertising materials and various kinds of media – print (newspaper and magazine), OOH, online and P.O.P.
This becomes a very important movement for Suzuki, another step into Thai car market and play important role. Suzuki expects to gain positive response from Thai market, and also expects to achieve the sales target around 2,000 units in 2010.
Mr. Wallop finally said “We would like to invite everyone to swiftly visit our booth; touch and feel our New Suzuki Swift debuted with eye-catching design and exhilarating look. Ones can also experience with exciting and enjoyable test drive and get special privilege when booking New Suzuki Swift.”
Remark: "The product information is mainly on GL Grade. For more details, please see our catalogue."
Introducing new product with unique cubical design, coming with dynamic driving performance for swift motion serving all swift driving styles.
Fully provided with modernized equipments for comfort and utility, together with safety standard, and good quality from Suzuki as everyone has always accredited.
Inviting all guest to visit Suzuki’s quality cars at Suzuki booth at Motor Expo. Have a test drive and get ‘special privilege’ when booking New Suzuki Swift.
Suzuki Automobile Manufacturing (Thailand) Co., Ltd. has officially launched New Suzuki Swift to Thai market at the 26th Thailand International Motor Expo 2009. Suzuki has broadened new vision of passenger car driving in Thailand with New Suzuki Swift – passenger car which people from various countries, especially for European countries, has been talking about for long. This is because of New Suzuki Swift’s uniqueness and its outstanding look – like no others. The product is truly designed and created to serve demands and needs of its target. New Suzuki Swift comes with new ‘cubical design’ – a fresh approach to design with true worldwide appeal; together with dynamic driving performance, ready for any swift motions serving all swift driving styles. It is also fully provided with modernized equipments for comfort and utility, together with safety standard, and good quality from Suzuki as everyone has always accredited. All the drivers will be fulfilled with fun and excitement in their own style and in all of their moments of lives. This relates with Suzuki’s worldwide philosophy – Suzuki…Way of Life!
Mr. Takayuki Sugiyama, President of Suzuki Automobile Manufacturing (Thailand) Co., Ltd. said that Suzuki has been growing from past till now, with our proud history that reaches back over 100 years – which is Suzuki’s 100 Years of Innovations. Suzuki strongly focuses on the development of quality product with consumers’ trustworthiness, especially for the invention of compact cars. Suzuki is set to play a major part in the future of the automotive industry. Suzuki will never stop moving on to the future together with the world and Thai society.
“The most importing thing today, Suzuki is very proud with the official launch of our new product to Thai market that is ‘New Suzuki Swift…Flip design to the uniqueness’. This is our way to broaden the market with new vision of driving with new uniquely modern Cubical Design together with dynamic driving performance for swift motion serving all swift driving styles. Suzuki expects that new quality product from Suzuki – New Suzuki Swift, produced under our philosophy Suzuki’s Way of Life!, will ultimately satisfy needs and consumer’ lifestyle nowadays as they are highly seeking for true uniqueness. That is because each one of us has our own Way of Life! in our own style. Suzuki feels confident that we can create consumer’s satisfaction beyond their expectation and we will surely receive positive feedback from Thai consumers.” Said Mr. Sugiyama.
Mr. Wallop Treererkngam, Manager, Sales Department revealed that “New Suzuki Swift is European-inspired car built based on Suzuki standards with quality and trustworthiness. We combine our unique DNA of a company whose success as a compact-car developer. The new Swift embodies a new globally oriented approach to Suzuki car-making. From the very beginning, a dedicated team of Suzuki designers and engineers collaborated extensively with European automotive professionals and ordinary motoring enthusiasts in pursuit of Suzuki's best car, New Suzuki Swift, for new generation people seeking for their own uniqueness or their own Way of Life!”
“Suzuki Swift has also been accepted, admired and praised by people worldwide for long, especially in Europe. It is the car which everyone, who has ‘swift driving’ experience or even just look at it, feels admire with its design and performance. For several years, Suzuki Swift has proven with its amazing capacity as a Japanese car brand which swiftly drive challenging other European car brands in JWRC (Junior World Rally Championship). Suzuki has gained success beyond expectation with wining position in many tournaments; Suzuki Swift was also on the top ranking among European car brands.” Mr. Wallop added.
Mr. Wallop also said that Suzuki engineer team developed the structure and performance of New Suzuki Swift to be suitable with all terrains. The intensive experiments, both in laboratory and on real road conditions outside the laboratory, had been conducted several times, again and again, till the engineer team felt satisfied with the most favorable result; to ensure that anyone who drives New Suzuki Swift will feel something much different from what they used to feel, in each person’s Way of Life!
Suzuki invented new engine – M15A 1.5 Liters, maximum power at 74 kW at 6,000 rpm, especially for New Suzuki Swift. It is inline-four-cylinder, DOHC, 16-valve, maximum torque of 133 Nm/4,000 rpm, with Variable Valve Timing (VVT) technology – delivering good performance both power and torque, giving swift responsiveness to acceleration at any revs. Another amazing performance, it can sprint from 0 to 100 kmph in just 11.7 seconds proving that and it is really 'swift' in performance, always brings you excitement even for urban driving. An impressive minimum turning radius of 4.7 meters brings New Suzuki Swift precise and dynamic handling, in touch with the road, track, lane or back street. Even when you have to drive pass through a narrow lane or sharp corner of the building, you can enjoy with fun driving in your swift driving style. And together with the torsion-ream rear suspension of New Suzuki Swift, the driver will feel balance between dynamic performance and driving comfort.
Besides that, Suzuki also concerns about the maximum utilization of natural resources and fuel available on earth, including environmental concern. So, Suzuki has been dedicating all human resources to develop good engineering to innovate new engines, especially for compact and sub-compact engines, for years; in order to get lower fuel consumption and emission engine. Finally, Suzuki proved to the world with newly created New Suzuki Swift coming with low engine emission recognized at international level.
Apart from dynamic performance serving your swift driving style, Suzuki also provide you comfort, utility and safety. We care for small details – even every single piece of the car, they are produced from good quality raw materials for product durability. Each piece of the car is produced neatly at Suzuki standard which everyone accredited nationally and internationally.
Suzuki designed the interior with unique style – a sporty 3-sproke steering wheel with additional steering wheel control for more convenience and safety, automatic air conditioning system with digital control, seamlessly built-in audio system with integrated radio/CD player, keyless start, air filter, and other equipments; all awaiting for you to visit and touch at Motor Expo 2009.
Suzuki brings you not only driving excitement, but we also provide you confidence in safety such as side impact door beam, ABS, EBD and break assist system. There are also dual front air bags (SRS) and Immobilizer key system. More important than everything, Suzuki offers 24 hours road side assistance with care, and we also have 24 hours hotline (from land line call 1800-600-900, from mobile call 1401-600-900).
Suzuki sets the target for New Suzuki Swift, focusing on first and second jobbers, ones who have self-confidence, uniquely being choosing and doing things differently compared to others, having active personality, living their lives urbanely, confidently making decision by themselves, and daring to think and do things in their own styles and desire. And, Suzuki already has the marketing strategies and plans – products, pricing, dealership and integrated communication, to reach the target.
For products and pricing, Suzuki has just launched 2 models of New Suzuki Swift –
· GA model automatic transmission priced B. 599,000
· GL model automatic transmission priced B. 649,000
For the integrated communication, Suzuki communicates directly to the target groups, creating buzz and awareness from the central control, especially for Bangkok, utilizing advertising materials and various kinds of media – print (newspaper and magazine), OOH, online and P.O.P.
This becomes a very important movement for Suzuki, another step into Thai car market and play important role. Suzuki expects to gain positive response from Thai market, and also expects to achieve the sales target around 2,000 units in 2010.
Mr. Wallop finally said “We would like to invite everyone to swiftly visit our booth; touch and feel our New Suzuki Swift debuted with eye-catching design and exhilarating look. Ones can also experience with exciting and enjoyable test drive and get special privilege when booking New Suzuki Swift.”
Remark: "The product information is mainly on GL Grade. For more details, please see our catalogue."
GOODYEAR TAKES DRIFT TO ANOTHER LEVEL IN ASEAN Company announces
Following its repeated success with Formula DRIFT in Singapore, Goodyear will be kicking things up a notch with a hat trick. Sponsorship of Formula DRIFT Thailand and Formula DRIFT Malaysia Goodyear is proud to announce that it will be sponsoring both Formula DRIFT Thailand and Formula DRIFT Malaysia come November and December this year, respectively.
This occasion marks the second and third leg of the Formula DRIFT series, following the Formula DRIFT ProAm Series 2009 in Singapore from July 4 - 5. Similar to the Formula DRIFT Singapore ProAm Series 2009, Formula DRIFT Thailand will feature both professional and amateur drifters from around the region vying for the coveted first place title. Formula DRIFT Malaysia, on the other hand, will play host to professional drivers from around the globe.
“Goodyear is always on the lookout for different avenues to further underscore our firm commitment to promote the growth of motorsports in the region. When we started our sponsorship of Formula DRIFT Singapore in 2008, we were very pleased with the overwhelming response. The event enjoyed a huge spectator crowd of over 11,000 people. This success is definitely a rev up in our efforts to elevate the sport to international levels,” said Richard Fleming, managing director of Goodyear ASEAN.
The Formula DRIFT Singapore 2009 sponsored by Goodyear again early July was also a success. Although the competition was this year open only for amateur drifters, it attracted as many as 37 racers from across Asia. At the end of the competition, two out of ten Goodyear team members namely Johan Norman Azam and Ariff Johanis made it to the final race and bagged home with them 1st and 2nd runner up titles.
Formula DRIFT is recognised as the first official North American professional championship drifting series. Here, rear-wheeled drive cars will be judged based on their style and execution in manoeuvring the course as opposed to the fastest course completion time.
Started in Japan a decade ago, this extreme motorsport has gathered a strong following around the world. Both professional and amateur drifting events take place in Europe, Australia and in the US. In Asia, it is recognised as the fastest growing motorsport in the region.
Goodyear has had a rich history in supporting motorsports all around the world, starting with its participation with Formula 1 and NASCAR. “Racing is very much part of our legacy and is pivotal in keeping Goodyear on the edge, both on and off track,” said Fleming. “Our involvement with motorsports has enabled our engineers to use the knowledge gained from tire development and translate that into innovative technologies which go into tires people use every day.”
Goodyear International DRIFT Series
Year 2010 will mark yet another milestone for Goodyear. Not contented with being a sponsor, the company is set to host its very own International DRIFT Series. This is indeed a dramatic return of Goodyear to the racing scene in the region.
The Formula DRIFT Series in Singapore, Thailand and Malaysia this year will serve as a precursor to the Goodyear International DRIFT. To be held in Malaysia and Thailand next year, the series will set off at an explosive pace. Consisting of monthly drift competitions with top local and international drivers engaging in adrenaline-filled battles on the track, spectators can expect show-stopping performances amidst the atmosphere of burning rubber and loud exhaust. Drifters are in for a turbocharged time as they will be pitting their skills relentlessly against each other throughout the year. The series will climax at the finale towards the end of the year with the face-off between the best of the best. The competition will be judged and regulated according to Formula DRIFT’s international standards.
“We had a very successful introduction to drifting last year. The sport which requires high performance and precision driving helps us showcase the best qualities of our tires. Goodyear is constantly raising the bar when it comes to tire performance. We are extremely confident that the Goodyear International DRIFT series will unleash the full potential power of drifters and propel the current standard of drifting to international levels,” enthused Fleming.
With a long legacy in racing globally, Goodyear is the first tire company in Asia-Pacific to start its own drift series. Motorsport fans in the region are in for an exciting time as Goodyear accelerates its commitment to demonstrate its innovative product technologies and set the pace in the tire industry.
This occasion marks the second and third leg of the Formula DRIFT series, following the Formula DRIFT ProAm Series 2009 in Singapore from July 4 - 5. Similar to the Formula DRIFT Singapore ProAm Series 2009, Formula DRIFT Thailand will feature both professional and amateur drifters from around the region vying for the coveted first place title. Formula DRIFT Malaysia, on the other hand, will play host to professional drivers from around the globe.
“Goodyear is always on the lookout for different avenues to further underscore our firm commitment to promote the growth of motorsports in the region. When we started our sponsorship of Formula DRIFT Singapore in 2008, we were very pleased with the overwhelming response. The event enjoyed a huge spectator crowd of over 11,000 people. This success is definitely a rev up in our efforts to elevate the sport to international levels,” said Richard Fleming, managing director of Goodyear ASEAN.
The Formula DRIFT Singapore 2009 sponsored by Goodyear again early July was also a success. Although the competition was this year open only for amateur drifters, it attracted as many as 37 racers from across Asia. At the end of the competition, two out of ten Goodyear team members namely Johan Norman Azam and Ariff Johanis made it to the final race and bagged home with them 1st and 2nd runner up titles.
Formula DRIFT is recognised as the first official North American professional championship drifting series. Here, rear-wheeled drive cars will be judged based on their style and execution in manoeuvring the course as opposed to the fastest course completion time.
Started in Japan a decade ago, this extreme motorsport has gathered a strong following around the world. Both professional and amateur drifting events take place in Europe, Australia and in the US. In Asia, it is recognised as the fastest growing motorsport in the region.
Goodyear has had a rich history in supporting motorsports all around the world, starting with its participation with Formula 1 and NASCAR. “Racing is very much part of our legacy and is pivotal in keeping Goodyear on the edge, both on and off track,” said Fleming. “Our involvement with motorsports has enabled our engineers to use the knowledge gained from tire development and translate that into innovative technologies which go into tires people use every day.”
Goodyear International DRIFT Series
Year 2010 will mark yet another milestone for Goodyear. Not contented with being a sponsor, the company is set to host its very own International DRIFT Series. This is indeed a dramatic return of Goodyear to the racing scene in the region.
The Formula DRIFT Series in Singapore, Thailand and Malaysia this year will serve as a precursor to the Goodyear International DRIFT. To be held in Malaysia and Thailand next year, the series will set off at an explosive pace. Consisting of monthly drift competitions with top local and international drivers engaging in adrenaline-filled battles on the track, spectators can expect show-stopping performances amidst the atmosphere of burning rubber and loud exhaust. Drifters are in for a turbocharged time as they will be pitting their skills relentlessly against each other throughout the year. The series will climax at the finale towards the end of the year with the face-off between the best of the best. The competition will be judged and regulated according to Formula DRIFT’s international standards.
“We had a very successful introduction to drifting last year. The sport which requires high performance and precision driving helps us showcase the best qualities of our tires. Goodyear is constantly raising the bar when it comes to tire performance. We are extremely confident that the Goodyear International DRIFT series will unleash the full potential power of drifters and propel the current standard of drifting to international levels,” enthused Fleming.
With a long legacy in racing globally, Goodyear is the first tire company in Asia-Pacific to start its own drift series. Motorsport fans in the region are in for an exciting time as Goodyear accelerates its commitment to demonstrate its innovative product technologies and set the pace in the tire industry.
Thursday, November 19, 2009
Tata to display the Nano and new pickup at Motor Expo
Tata Motors brings the world’s most affordable car that changed the face of global automobile industry, Tata Nano, to Thailand for the first time at the 26th Thailand International Motor Expo. On the same occasion, it will introduce the Single Cab Xenon Giant Super CNG to its commercial pickup range. Motor Expo opens on December 2, 2009 and continues until December 13 at the Challenger Hall 1-3, Impact Muang Thong Thani.
“One of the highlights for Tata Motors at this year’s Motor Expo will be the first-ever appearance of the Nano in Thailand,” said Ajit Venkataraman, Chief Executive Officer of Tata Motors (Thailand) Ltd. “It represents Tata Group’s determination to create innovations in many different aspects, while improving the quality of life of our stakeholders.
“We are also introducing the Single Cab Tata Xenon Giant Super CNG pickup. This is in response to the popularity of our CNG vehicles, and also to underline our commitment to developing new products to meet the commercial requirements of business operators.”
The Tata Xenon Giant Super CNG has a 2.1L, DOHC multipoint injection, dedicated CNG engine that delivers maximum horsepower of 115 HP and a maximum torque of 175 Nm at 3,750 rpm..
The components used in the CNG system are from leading international CNG component manufacturers. They meet world class standards of quality and safety. For example, the high pressure piping system is from the USA and the high pressure safety system is from Canada.
The engine has a compression ratio of 12:1. This is suitable for CNG combustion and assures optimum performance, excellent fuel economy, durability and ease of maintenance.
The vehicle design incorporates the CNG cylinders and the spare tyre below the load body. This enables full utilization of the large load body area.
The 230 L CNG cylinders allow storage of 38 Kg of CNG. This gives the pickup a range of more than 350 kilometres on just one fill. The flat load body walls can be dropped from three sides. This feature makes it very convenient for commercial users of pickup.
In accordance with the Motor Expo’s theme this year, Driving for Sustainability, the design concept of Tata’s exhibition area number A04 is “Innovation for Sustainable Life.” It is divided into three zones: Innovation Car, displaying the Tata Nano and the history of its development; Sustainable Life, the Super Ace light commercial truck and the Xenon Diesel pickups that can help Thai people earn a living; and CNG Zone for all of Tata’s CNG pickup models, with information on compressed natural gas.
“Tata has introduced three variants of commercial pickups in the last one year. ” said Ajit “With our expanding distribution network of 33 dealerships, we are committed to building a strong foundation for Tata Motors brand in Thailand and providing the best service to all our customers..”
For more information, please contact:
DC Consultants and Marketing Communications Ltd.
Sitthi Wattanayagorn
Tel: 02-6102384 e-mail address: Sitthi@dcconsultants.co.th
“One of the highlights for Tata Motors at this year’s Motor Expo will be the first-ever appearance of the Nano in Thailand,” said Ajit Venkataraman, Chief Executive Officer of Tata Motors (Thailand) Ltd. “It represents Tata Group’s determination to create innovations in many different aspects, while improving the quality of life of our stakeholders.
“We are also introducing the Single Cab Tata Xenon Giant Super CNG pickup. This is in response to the popularity of our CNG vehicles, and also to underline our commitment to developing new products to meet the commercial requirements of business operators.”
The Tata Xenon Giant Super CNG has a 2.1L, DOHC multipoint injection, dedicated CNG engine that delivers maximum horsepower of 115 HP and a maximum torque of 175 Nm at 3,750 rpm..
The components used in the CNG system are from leading international CNG component manufacturers. They meet world class standards of quality and safety. For example, the high pressure piping system is from the USA and the high pressure safety system is from Canada.
The engine has a compression ratio of 12:1. This is suitable for CNG combustion and assures optimum performance, excellent fuel economy, durability and ease of maintenance.
The vehicle design incorporates the CNG cylinders and the spare tyre below the load body. This enables full utilization of the large load body area.
The 230 L CNG cylinders allow storage of 38 Kg of CNG. This gives the pickup a range of more than 350 kilometres on just one fill. The flat load body walls can be dropped from three sides. This feature makes it very convenient for commercial users of pickup.
In accordance with the Motor Expo’s theme this year, Driving for Sustainability, the design concept of Tata’s exhibition area number A04 is “Innovation for Sustainable Life.” It is divided into three zones: Innovation Car, displaying the Tata Nano and the history of its development; Sustainable Life, the Super Ace light commercial truck and the Xenon Diesel pickups that can help Thai people earn a living; and CNG Zone for all of Tata’s CNG pickup models, with information on compressed natural gas.
“Tata has introduced three variants of commercial pickups in the last one year. ” said Ajit “With our expanding distribution network of 33 dealerships, we are committed to building a strong foundation for Tata Motors brand in Thailand and providing the best service to all our customers..”
For more information, please contact:
DC Consultants and Marketing Communications Ltd.
Sitthi Wattanayagorn
Tel: 02-6102384 e-mail address: Sitthi@dcconsultants.co.th
Sunday, November 8, 2009
BAT-3K upbeat
Thai Storage Battery Plc (BAT-3K) may have its highest profit in more than a decade this year as an economic rebound lifts sales, according to executive director Veerawat Korphaibool.
Net income may be about 400 million baht, compared with a loss of 472 million last year, he said.
The company expects to sell at least 250,000 batteries a month for the rest of this year, up from a monthly average of 162,000 in the first quarter,he said.
"It's a much better environment now, as people have more confidence to spend with the economic recovery," he said."Sales have rebounded as consumers are buying new automobile parts such as batteries after deferring them during the bad economy earlier this year."
BAT-3K posted a net profit of 208 million baht in the first half, compared with a loss of 115 million a year earlier,as lower prices of lead cut production costs. However, lead prices have now risen and the company planned to raise battery prices by as much as 15%, Mr Veerawat said.
BAT-3K shares closed yesterday on the SET at 61.50 baht, unchanged,in trade worth 516,000 baht.
Net income may be about 400 million baht, compared with a loss of 472 million last year, he said.
The company expects to sell at least 250,000 batteries a month for the rest of this year, up from a monthly average of 162,000 in the first quarter,he said.
"It's a much better environment now, as people have more confidence to spend with the economic recovery," he said."Sales have rebounded as consumers are buying new automobile parts such as batteries after deferring them during the bad economy earlier this year."
BAT-3K posted a net profit of 208 million baht in the first half, compared with a loss of 115 million a year earlier,as lower prices of lead cut production costs. However, lead prices have now risen and the company planned to raise battery prices by as much as 15%, Mr Veerawat said.
BAT-3K shares closed yesterday on the SET at 61.50 baht, unchanged,in trade worth 516,000 baht.
Double DIN car radios
Two companies are making sure that car drivers will soon be able to get their radios in the double DIN format.
Starting in June, Pioneer will sell its AVIC-F310BT, with a CD player, Bluetooth hands-free capabilities, a navigation system, a vehicle log, an SD-card and USB slots and 4 gigabytes of internal memory. It also comes with a 4.3-inch touch display that can be removed to deter theft. It will sell for 800 euros (38,713 baht)).
Meanwhile, Alpina's IXA-W404R comes without a CD drive, but sells for about 500 euros (24,196 baht) and comes with a 4.3-inch touch display. It can access music from an MP3 player or a flash card, reports the company.
Starting in June, Pioneer will sell its AVIC-F310BT, with a CD player, Bluetooth hands-free capabilities, a navigation system, a vehicle log, an SD-card and USB slots and 4 gigabytes of internal memory. It also comes with a 4.3-inch touch display that can be removed to deter theft. It will sell for 800 euros (38,713 baht)).
Meanwhile, Alpina's IXA-W404R comes without a CD drive, but sells for about 500 euros (24,196 baht) and comes with a 4.3-inch touch display. It can access music from an MP3 player or a flash card, reports the company.
Wednesday, November 4, 2009
GPS to save time - and the world
GPS is helping to save the world with its latest innovation, ecoRoute, which helps drivers find more fuel-efficient routes and be more aware of fuel consumption.
The latest Garmin Nuvi 1460 GPS announced by ESRI (Thailand) comes with an updated database and new features,including ecoRoute, which calculates fuel use and the driver's carbon footprint.
The ecoRoute program helps improve driver behaviour because the driver is likely to compete with himself to achieve better "scores", said Channarong Teerarojanarat, the company's telematics department manager.
It helps optimise drivers' fuel economy and boost their green score, he said.This figure considers factors including acceleration, deceleration and speed and is marked out of 100- the higher the score, the better.
ESRI (Thailand) general manager Krairop Luanguthai said the Nuvi 1460 comes with a Thai keyboard, 2GB flash and Bluetooth wireless.
It is preloaded with the latest ESRI detail map TSM (Thailand Street Map)version10, including more than 1,000 junction views in Bangkok with additional views to indicate proper lane directions.The program also shows speed limits and notifies the driver when they are exceeded.
There are five selectable Thai voices and a new point of interest page, up to 10 route plans, and automatic routing to show the most direct journey.
Meanwhile, the company also announced the Garmin Oregon 550, which combines rugged outdoor touchscreen navigation with a 3.2-megapixel digital camera. The Oregon 550 features add high-sensitivity GPS, barometric altimeter, 3-axis electronic compass and microSD card slot.
Krairop added that the company and its partners have been testing the TMC (Traffic Messaging Centre) system which reports traffic conditions and known accidents. The TMC service is expected to be launched next year.
Channarong noted that the GPS market this year increased by 50 percent and the company expects to see 500 million baht of sales revenue.
He noted that the company will launch a website, www.gpssociety.com, a community for GPS users that encompasses dynamic features and information."This will encourage users to take part in more activities as there are also route recommendations for special festivals."
Recently, ASUS allies with Garmin announced, Novifone, a navigator phone under the brand garmin-asus.
garmin-asus Nuvifone M20 is equipped with Windows Mobile 6.1 operating system, LBS (Location Based Services), mobile web browser, and navigation tools.
The phone features call function,search function and view map function which comes with preloaded Thai map.
The latest Garmin Nuvi 1460 GPS announced by ESRI (Thailand) comes with an updated database and new features,including ecoRoute, which calculates fuel use and the driver's carbon footprint.
The ecoRoute program helps improve driver behaviour because the driver is likely to compete with himself to achieve better "scores", said Channarong Teerarojanarat, the company's telematics department manager.
It helps optimise drivers' fuel economy and boost their green score, he said.This figure considers factors including acceleration, deceleration and speed and is marked out of 100- the higher the score, the better.
ESRI (Thailand) general manager Krairop Luanguthai said the Nuvi 1460 comes with a Thai keyboard, 2GB flash and Bluetooth wireless.
It is preloaded with the latest ESRI detail map TSM (Thailand Street Map)version10, including more than 1,000 junction views in Bangkok with additional views to indicate proper lane directions.The program also shows speed limits and notifies the driver when they are exceeded.
There are five selectable Thai voices and a new point of interest page, up to 10 route plans, and automatic routing to show the most direct journey.
Meanwhile, the company also announced the Garmin Oregon 550, which combines rugged outdoor touchscreen navigation with a 3.2-megapixel digital camera. The Oregon 550 features add high-sensitivity GPS, barometric altimeter, 3-axis electronic compass and microSD card slot.
Krairop added that the company and its partners have been testing the TMC (Traffic Messaging Centre) system which reports traffic conditions and known accidents. The TMC service is expected to be launched next year.
Channarong noted that the GPS market this year increased by 50 percent and the company expects to see 500 million baht of sales revenue.
He noted that the company will launch a website, www.gpssociety.com, a community for GPS users that encompasses dynamic features and information."This will encourage users to take part in more activities as there are also route recommendations for special festivals."
Recently, ASUS allies with Garmin announced, Novifone, a navigator phone under the brand garmin-asus.
garmin-asus Nuvifone M20 is equipped with Windows Mobile 6.1 operating system, LBS (Location Based Services), mobile web browser, and navigation tools.
The phone features call function,search function and view map function which comes with preloaded Thai map.
Wednesday, October 28, 2009
B1bn firm to target US auto parts market
A Thai-owned auto parts distributor in the United States will join with Thai aftermarket auto-parts producers to set up a holding company worth 1 billion baht to purchase 30 auto repair centres in the US within two years.
The move is part of a strategy by the Cluster of Thai Automotive Parts to expand its members' markets to improve industry performance when local demand is weak because of the slump in vehicle sales and production.
"We have been trying to enter the US market for more than 10 years, but were unsuccessful because we didn't use the right channels," said Samart Deebhijarn, the president of the cluster.
"But the current strategy, through signing a memorandum of understanding to distribute local products to a US parts distributor and to invest in garages there would help us access the US market better."
He said that owning garages would also give Thai producers a better understanding of US parts customers.
Cluster members visited the US last week on a mission that also included representatives of the Thailand Trade Representative (TTR) Office, Thailand Automotive Institute and the SME Bank.
The memorandum calls for cluster members to supply parts to US-based Autotech Engineering Co, one of the largest auto parts distributors in Los Angeles, owned by a Thai businessman.
The new company would have to purchase 500 million baht worth of Thai auto parts within one year,3 billion baht within five years and 15 billion within the next decade, said Vachara Phanchet, the Thailand Trade Representative.
Establishing a holding company would raise 1 billion baht from members of the cluster and Autotech Engineering Co to buy 30 garages within the next two years. This should generate parts sale and service income worth 3 billion baht by 2012 to the new firm.
Vallop Tiasiri, director of the Thailand Automotive Institute, said more American drivers are repairing their cars to keep them in service longer in the downturn, creating opportunities for aftermarket parts makers.
Vichaya Vitheethum, executive director of the SME Bank, said the market size in the US and the weak dollar also offered opportunities for Thai parts producers.
The bank is working out measures to support establishing the holding company. Its board is also considering changing its collateral regulations to promote Thai investment overseas.
"We used to allow overseas collateral to be used as guarantees for our lending to overseas business, but we faced problems estimating asset value so the system was scrapped. But the board is reconsidering this model in order to promote local business to invest overseas," Mr Vichaya said.
The TTR, meanwhile, is preparing to adopt similar strategies to promote access to other markets such as Germany, Australia and the Middle East.
"These markets use a lot of Asian cars form which our parts are applicable. Similar strategies such as overseas investment to win distribution channels will also be applied to promote other industries such as processed food,"Mr Vachara said.
The move is part of a strategy by the Cluster of Thai Automotive Parts to expand its members' markets to improve industry performance when local demand is weak because of the slump in vehicle sales and production.
"We have been trying to enter the US market for more than 10 years, but were unsuccessful because we didn't use the right channels," said Samart Deebhijarn, the president of the cluster.
"But the current strategy, through signing a memorandum of understanding to distribute local products to a US parts distributor and to invest in garages there would help us access the US market better."
He said that owning garages would also give Thai producers a better understanding of US parts customers.
Cluster members visited the US last week on a mission that also included representatives of the Thailand Trade Representative (TTR) Office, Thailand Automotive Institute and the SME Bank.
The memorandum calls for cluster members to supply parts to US-based Autotech Engineering Co, one of the largest auto parts distributors in Los Angeles, owned by a Thai businessman.
The new company would have to purchase 500 million baht worth of Thai auto parts within one year,3 billion baht within five years and 15 billion within the next decade, said Vachara Phanchet, the Thailand Trade Representative.
Establishing a holding company would raise 1 billion baht from members of the cluster and Autotech Engineering Co to buy 30 garages within the next two years. This should generate parts sale and service income worth 3 billion baht by 2012 to the new firm.
Vallop Tiasiri, director of the Thailand Automotive Institute, said more American drivers are repairing their cars to keep them in service longer in the downturn, creating opportunities for aftermarket parts makers.
Vichaya Vitheethum, executive director of the SME Bank, said the market size in the US and the weak dollar also offered opportunities for Thai parts producers.
The bank is working out measures to support establishing the holding company. Its board is also considering changing its collateral regulations to promote Thai investment overseas.
"We used to allow overseas collateral to be used as guarantees for our lending to overseas business, but we faced problems estimating asset value so the system was scrapped. But the board is reconsidering this model in order to promote local business to invest overseas," Mr Vichaya said.
The TTR, meanwhile, is preparing to adopt similar strategies to promote access to other markets such as Germany, Australia and the Middle East.
"These markets use a lot of Asian cars form which our parts are applicable. Similar strategies such as overseas investment to win distribution channels will also be applied to promote other industries such as processed food,"Mr Vachara said.
Magnificent seven
In the most important, most revered event since the invention of the brontosaurus trap,Microsoft shipped the most incredibly fabulous operating system ever made; the release of Windows 7 also spurred a new generation of personal computers of all sizes at prices well below last month's offers.The top reason Windows 7 does not suck: There is no registered website called Windows7Sucks.com
Kindle e-book reader maker Amazon.com and new Nook e-book reader vendor Barnes and Noble got it on; B&N got great reviews for the "Kindle killer"Nook, with dual screens and touch controls so you can "turn" pages, plays MP3s and allows many non-B&N book formats, although not the Kindle one;Amazon then killed the US version of its Kindle in favour of the international one, reduced its price to $260(8,700 baht), same as the Nook; it's not yet clear what you can get in Thailand with a Nook, but you sure can't (yet) get much, relatively speaking, with a Kindle;but here's the biggest difference so far,which Amazon.com has ignored: the Nook lets you lend e-books to any other Nook owner, just as if they were paper books; the borrowed books expire on the borrower's Nook in two weeks.
Phone maker Nokia of Finland announced it is suing iPhone maker Apple of America for being a copycat; lawyers said they figure Nokia can get at least one, probably two per cent (retail) for every iPhone sold by Steve "President for Life" Jobs and crew via the lawsuit,which sure beats working for it -$6 (200 baht) to $12(400 baht) on 30 million phones sold so far, works out to $400 million or 25 percent of the whole Apple empire profits during the last quarter;there were 10 patent thefts, the Finnish executives said, on everything from moving data to security and encryption.
Nokia of Finland announced that it is one month behind on shipping its new flagship N900 phone, the first to run on Linux software; delay of the $750(25,000 baht) phone had absolutely no part in making Nokia so short that it had to sue Apple, slap yourself for such a thought.
Tim Berners-Lee, who created the World Wide Web, said he had one regret:the double slash that follows the "http:"in standard web addresses; he estimated that 14.2 gazillion users have wasted 48.72 bazillion hours typing those two keystrokes, and he's sorry; of course there's no reason to ever type that, since your browser does it for you when you type "www.bangkokpost.com" but Tim needs to admit he made one error in his lifetime.
The International Telecommunication Union of the United Nations, which doesn't sell any phones or services, announced that there should be a mobile phone charger that will work with any phone; now who would ever have thought of that, without a UN body to wind up a major study on the subject?;the GSM Association estimates that 51,000 tonnes of chargers are made each year in order to keep companies able to have their own unique ones.
The Well, Doh Award of the Week was presented at arm's length to the United Nations Conference on Trade and Development; the group's deputy secretary-general Petko Draganov said that developing countries will miss some of the stuff available on the Internet if they don't install more broadband infrastructure; a report that used your tax baht to compile said that quite a few people use mobile phones but companies are more likely to invest in countries with excellent broadband connections; no one ever had thought of this before, right?
Sun Microsystems , as a result of the Oracle takeover, said it will allow 3,000 current workers never to bother coming to work again; Sun referred to the losses as "jobs," not people; now the fourth largest server maker in the world, Sun said it lost $2.2 billion in its last fiscal year; European regulators are holding up approval of the Oracle purchase in the hope of getting some money in exchange for not involving Oracle in court cases.
The multi-gazillionaire and very annoying investor Carl Icahn resigned from the board at Yahoo ; he spun it as a vote of confidence, saying current directors are taking the formerly threatened company seriously; Yahoo reported increased profits but smaller revenues in the third quarter.
The US House of Representatives voted to censure Vietnam for jailing bloggers; the non-binding resolution sponsored by southern California congresswoman Loretta Sanchez said the Internet is "a crucial tool for the citizens of Vietnam to be able to exercise their freedom of expression and association;"Hanoi has recently jailed at least nine activists for up to six years apiece for holding pro-democracy banners. Iran jailed blogger Hossein "Hoder" Derakshan for 10 months - in solitary confinement.
Kindle e-book reader maker Amazon.com and new Nook e-book reader vendor Barnes and Noble got it on; B&N got great reviews for the "Kindle killer"Nook, with dual screens and touch controls so you can "turn" pages, plays MP3s and allows many non-B&N book formats, although not the Kindle one;Amazon then killed the US version of its Kindle in favour of the international one, reduced its price to $260(8,700 baht), same as the Nook; it's not yet clear what you can get in Thailand with a Nook, but you sure can't (yet) get much, relatively speaking, with a Kindle;but here's the biggest difference so far,which Amazon.com has ignored: the Nook lets you lend e-books to any other Nook owner, just as if they were paper books; the borrowed books expire on the borrower's Nook in two weeks.
Phone maker Nokia of Finland announced it is suing iPhone maker Apple of America for being a copycat; lawyers said they figure Nokia can get at least one, probably two per cent (retail) for every iPhone sold by Steve "President for Life" Jobs and crew via the lawsuit,which sure beats working for it -$6 (200 baht) to $12(400 baht) on 30 million phones sold so far, works out to $400 million or 25 percent of the whole Apple empire profits during the last quarter;there were 10 patent thefts, the Finnish executives said, on everything from moving data to security and encryption.
Nokia of Finland announced that it is one month behind on shipping its new flagship N900 phone, the first to run on Linux software; delay of the $750(25,000 baht) phone had absolutely no part in making Nokia so short that it had to sue Apple, slap yourself for such a thought.
Tim Berners-Lee, who created the World Wide Web, said he had one regret:the double slash that follows the "http:"in standard web addresses; he estimated that 14.2 gazillion users have wasted 48.72 bazillion hours typing those two keystrokes, and he's sorry; of course there's no reason to ever type that, since your browser does it for you when you type "www.bangkokpost.com" but Tim needs to admit he made one error in his lifetime.
The International Telecommunication Union of the United Nations, which doesn't sell any phones or services, announced that there should be a mobile phone charger that will work with any phone; now who would ever have thought of that, without a UN body to wind up a major study on the subject?;the GSM Association estimates that 51,000 tonnes of chargers are made each year in order to keep companies able to have their own unique ones.
The Well, Doh Award of the Week was presented at arm's length to the United Nations Conference on Trade and Development; the group's deputy secretary-general Petko Draganov said that developing countries will miss some of the stuff available on the Internet if they don't install more broadband infrastructure; a report that used your tax baht to compile said that quite a few people use mobile phones but companies are more likely to invest in countries with excellent broadband connections; no one ever had thought of this before, right?
Sun Microsystems , as a result of the Oracle takeover, said it will allow 3,000 current workers never to bother coming to work again; Sun referred to the losses as "jobs," not people; now the fourth largest server maker in the world, Sun said it lost $2.2 billion in its last fiscal year; European regulators are holding up approval of the Oracle purchase in the hope of getting some money in exchange for not involving Oracle in court cases.
The multi-gazillionaire and very annoying investor Carl Icahn resigned from the board at Yahoo ; he spun it as a vote of confidence, saying current directors are taking the formerly threatened company seriously; Yahoo reported increased profits but smaller revenues in the third quarter.
The US House of Representatives voted to censure Vietnam for jailing bloggers; the non-binding resolution sponsored by southern California congresswoman Loretta Sanchez said the Internet is "a crucial tool for the citizens of Vietnam to be able to exercise their freedom of expression and association;"Hanoi has recently jailed at least nine activists for up to six years apiece for holding pro-democracy banners. Iran jailed blogger Hossein "Hoder" Derakshan for 10 months - in solitary confinement.
Belgian triggers drift
The target is Belgium national Benoit Henry, a major player at Continental AG's tyre division.And depending on whether he cooperates or not,Motoring contemplates using methods employed by Counter Terrorist Unit agent Jack Bauer to extract market share and sales volume information deemed critical in delivering this story.
By the way, Henry is vice-president marketing &sales for Asia and CEO of Continental Sime Tyre, the latter being the Malaysia-based production arm of Continental for Asia-Pacific... just in case you thought this was some cloak and dagger thriller.
You see, getting tyre makers to actually divulge their sales volume or market-share figures is on par with agent Bauer breaking a terrorist in the 24 television series.
Stepping out of my reverie I shake hands with the 47-year-old executive who looks more the part of a GQ magazine model than a manager of Continental's tyre factories in Alor Setang and Petaling Jaya, in addition to heading marketing and sales teams in all AsiaPacific markets.
So I suggested that the reasons for being tightlipped about market statistics perhaps stem from the notion that tyre makers are evading taxes, concerned about becoming a benchmark for their competition,or simply being humble!
"No. It's not correct. The game we are in is a technology game. Others are playing catch up with us.
"Our volume is Asia is still small, especially the knowledge of the Thai tyre market is limited which is why we need to get to know and grow our business here," he says.
Continental claims that some markets offer transparent information on tyre sales in the form of national statistics, while some markets do not.
"I don't know the exact numbers for Thailand, but it's about six million tyres in the replacement market.
"Numbers are not everything. It's the image. Volume is only one element, and profit is the key. High performance tyres [sold in small volumes] can be good profit makers."
Continental AG recently invested 200 million baht on a Thai sales and marketing unit to step up its presence here and perhaps send a clear message to the market.
"It [message] has nothing to do with 200 million baht. We want to grow in our own way, in both the OEM and high performance tyre segments, build a quality network with products, products and products."
Analysts have suggested the current dealership network operated by tyre distributor Stamford Tyres will eventually be phased out, and there'll be a gradual relegation of small independent distributors to megadealers or regular dealerships, just as most automakers are stepping up their Thai presence with investments in production facilities.
But Henry was quick to point out the Stamford network was here to stay, while Continental's new network will multiply tyre sales.
"We have a long relationship with Stamford. No conflict, no cannibalising. The sea is still full of fish."
The picture of Continental's tyre dealership network in Thailand isn't clear for the time being. So, why this sudden urge or commitment to Thailand?
"Thailand is a market that cannot be ignored. We are late, but Thailand is the centre of the automotive industry in the region and that is why we are here."
Continental is no slouch in the global arena as it is the world's fourth-largest tyre maker and the number one brand in Europe.
"In Thailand we expect to take 5% market share in three years. The major brands like Bridgestone and Goodyear won't give their business easily."
Thailand's annual tyre market is estimated at six million replacement tyres and one million truck tyres;Continental expects to sell about 350,000 tyres in the next three years.
Falling short of a confirmation, Henry did imply that Thailand was a strong candidate for Continental's tyre production expansion.
"Our three plants in Asia-Pacific are not sufficient,and where next? The rule of thumb is that we follow our OEM customers."
As mentioned earlier, Thailand is the regional hub for automotive export production and the largest onetonne pick-up truck market in the world; hence it is home to an abundance of OEM players.
Someone informed the writer that Henry had 30
minutes to make it from Centara Hotel on Rajprasong to Soi Asoke off Sukhumvit Road; Henry's appointment was with none other than the outspoken Henk Kiks of B-Quik Thailand, a bonafide Horatio Alger story in the local tyre and automotive quick-fix industry.
By the way, Henry is vice-president marketing &sales for Asia and CEO of Continental Sime Tyre, the latter being the Malaysia-based production arm of Continental for Asia-Pacific... just in case you thought this was some cloak and dagger thriller.
You see, getting tyre makers to actually divulge their sales volume or market-share figures is on par with agent Bauer breaking a terrorist in the 24 television series.
Stepping out of my reverie I shake hands with the 47-year-old executive who looks more the part of a GQ magazine model than a manager of Continental's tyre factories in Alor Setang and Petaling Jaya, in addition to heading marketing and sales teams in all AsiaPacific markets.
So I suggested that the reasons for being tightlipped about market statistics perhaps stem from the notion that tyre makers are evading taxes, concerned about becoming a benchmark for their competition,or simply being humble!
"No. It's not correct. The game we are in is a technology game. Others are playing catch up with us.
"Our volume is Asia is still small, especially the knowledge of the Thai tyre market is limited which is why we need to get to know and grow our business here," he says.
Continental claims that some markets offer transparent information on tyre sales in the form of national statistics, while some markets do not.
"I don't know the exact numbers for Thailand, but it's about six million tyres in the replacement market.
"Numbers are not everything. It's the image. Volume is only one element, and profit is the key. High performance tyres [sold in small volumes] can be good profit makers."
Continental AG recently invested 200 million baht on a Thai sales and marketing unit to step up its presence here and perhaps send a clear message to the market.
"It [message] has nothing to do with 200 million baht. We want to grow in our own way, in both the OEM and high performance tyre segments, build a quality network with products, products and products."
Analysts have suggested the current dealership network operated by tyre distributor Stamford Tyres will eventually be phased out, and there'll be a gradual relegation of small independent distributors to megadealers or regular dealerships, just as most automakers are stepping up their Thai presence with investments in production facilities.
But Henry was quick to point out the Stamford network was here to stay, while Continental's new network will multiply tyre sales.
"We have a long relationship with Stamford. No conflict, no cannibalising. The sea is still full of fish."
The picture of Continental's tyre dealership network in Thailand isn't clear for the time being. So, why this sudden urge or commitment to Thailand?
"Thailand is a market that cannot be ignored. We are late, but Thailand is the centre of the automotive industry in the region and that is why we are here."
Continental is no slouch in the global arena as it is the world's fourth-largest tyre maker and the number one brand in Europe.
"In Thailand we expect to take 5% market share in three years. The major brands like Bridgestone and Goodyear won't give their business easily."
Thailand's annual tyre market is estimated at six million replacement tyres and one million truck tyres;Continental expects to sell about 350,000 tyres in the next three years.
Falling short of a confirmation, Henry did imply that Thailand was a strong candidate for Continental's tyre production expansion.
"Our three plants in Asia-Pacific are not sufficient,and where next? The rule of thumb is that we follow our OEM customers."
As mentioned earlier, Thailand is the regional hub for automotive export production and the largest onetonne pick-up truck market in the world; hence it is home to an abundance of OEM players.
Someone informed the writer that Henry had 30
minutes to make it from Centara Hotel on Rajprasong to Soi Asoke off Sukhumvit Road; Henry's appointment was with none other than the outspoken Henk Kiks of B-Quik Thailand, a bonafide Horatio Alger story in the local tyre and automotive quick-fix industry.
Tuesday, October 20, 2009
Under-pressure battery-makers seek price increases of 10-15 per cent
Unable to shoulder higher production costs, battery producers have sought the government's approval to raise retail prices by 10 to 15 per cent despite the current price-freeze policy.
Yanyong Phuangrach, permanent secretary of the Commerce Ministry, said car-battery producers had called for the ministry to approve an increase in the retail price soon, as they face higher costs of production. A letter submitted by the makers said they wanted to hike retail prices by 10 to 15 per cent as copper prices have risen by 50 per cent from Bt4,000 to Bt6,000 in the past few months.
Now, the retail price of an N70 battery is between Bt2,200 and Bt2,300. If the government approved a price increase, the retail price would be quoted at Bt2,420 to Bt2,530.
However, Yanyong said, the ministry would try to persuade producers to cooperate and retain the current retail prices until the end of the year in line with the government's policy to freeze consumer-goods prices.
In addition, the retail price of steel is set to soar following an increase in the cost of billet from US$400 (Bt13.300) a tonne to $500 to $600 in the past year.
Meanwhile, the Commerce Ministry will today ask for the National Rice Policy committee's approval to open pledging for 2 million tonnes of rice to help farmers, whose income has fallen.
The measure is aimed at boosting the market rice price, which has dropped in the past month as the harvest season has increased supply, said Commerce Minister Porntiva Nakasai.
Also, the collapse of five banks in Africa has resulted in lower purchasing orders from African countries. This has caused Thai exporters to delay purchasing rice from the market and a drop in rice prices.
The pledging scheme is one of six government measures to stabilise the rice price. The committee must also address the problem of farmers being unable to participate in the rice-pledging scheme because of a delay on the part of the government in completing its list of registered farmers.
Yanyong Phuangrach, permanent secretary of the Commerce Ministry, said car-battery producers had called for the ministry to approve an increase in the retail price soon, as they face higher costs of production. A letter submitted by the makers said they wanted to hike retail prices by 10 to 15 per cent as copper prices have risen by 50 per cent from Bt4,000 to Bt6,000 in the past few months.
Now, the retail price of an N70 battery is between Bt2,200 and Bt2,300. If the government approved a price increase, the retail price would be quoted at Bt2,420 to Bt2,530.
However, Yanyong said, the ministry would try to persuade producers to cooperate and retain the current retail prices until the end of the year in line with the government's policy to freeze consumer-goods prices.
In addition, the retail price of steel is set to soar following an increase in the cost of billet from US$400 (Bt13.300) a tonne to $500 to $600 in the past year.
Meanwhile, the Commerce Ministry will today ask for the National Rice Policy committee's approval to open pledging for 2 million tonnes of rice to help farmers, whose income has fallen.
The measure is aimed at boosting the market rice price, which has dropped in the past month as the harvest season has increased supply, said Commerce Minister Porntiva Nakasai.
Also, the collapse of five banks in Africa has resulted in lower purchasing orders from African countries. This has caused Thai exporters to delay purchasing rice from the market and a drop in rice prices.
The pledging scheme is one of six government measures to stabilise the rice price. The committee must also address the problem of farmers being unable to participate in the rice-pledging scheme because of a delay on the part of the government in completing its list of registered farmers.
Wednesday, October 14, 2009
California locks out drunk drivers
Californians convicted of drunk driving will be required to install electronic breath-analysis devices that prevent their cars from being started if they have consumed alcohol.
The measure has been signed into law by Governor Arnold Schwarzenegger and will initially take effect in a pilojt scheme in four counties.
The "ignition-tnterlock devices" will prevent cars from being started if the driver's breath shows more than a small amount of alcohol.
"We must do everything we can to ensure the public's safety on the road,"Schwarzenegger said. "By installing ignition-interlock devices, we are working to save innocent lives."
California reported 1,355 frunk-driving fatalities last year. An estimated 550 drunk drivers are arrested every day.
The measure has been signed into law by Governor Arnold Schwarzenegger and will initially take effect in a pilojt scheme in four counties.
The "ignition-tnterlock devices" will prevent cars from being started if the driver's breath shows more than a small amount of alcohol.
"We must do everything we can to ensure the public's safety on the road,"Schwarzenegger said. "By installing ignition-interlock devices, we are working to save innocent lives."
California reported 1,355 frunk-driving fatalities last year. An estimated 550 drunk drivers are arrested every day.
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